Our History

Tria Beauty was born in 2003 with the goal to transform a professional hair removal laser into a hand-held, easy-to-use device that delivered permanent results. Tria successfully did so with the launch of the Hair Removal Laser in Japan in 2005. In 2008, the laser was introduced in the US after receiving FDA clearance.

The hair removal laser device launch was followed in 2012 with the Tria SmoothBeauty Laser for home use to treat multiple signs of aging, including fine lines and wrinkles, uneven pigmentation, age spots, and skin texture. The launch of this laser represented a revolutionary breakthrough in anti-aging at-home laser treatments.

Tria continues to be committed to inspiring customers with a powerful fusion of science and beauty that enhances health and confidence at every age. We do this by providing evidence-based, innovative products that deliver the highest standards of safety and efficacy.

2021

InStyle 2021 Best Beauty Buys Award: Tria 4X


Tria marks a huge milestone: 5 million 4X Hair Removal Lasers sold worldwide

InStyle 2021 Best Beauty Buys Award

2020

Launch of Luxe Grey 4X Hair Removal Laser


InStyle 2020 Best Beauty Buys Award: Tria's 4X and SmoothBeauty Laser

During the COVID-19 pandemic of 2020, Tria's popularity soared as customers turned to at-home devices for their laser hair removal needs. Tria launched a new limited-edition color to the 4X family during this time: The Luxe Grey 4X. This addition makes the 4X a family of three, along with Fuchsia and Green.

The Tria 4X and SmoothBeauty™ Laser both won the InStyle Best Beauty Buys Award in 2020. Every year, InStyle surveys top dermatologists to find out which laser devices they recommend. The Hair Removal Laser 4X won for Best Hair Removal Device, and the SmoothBeauty Laser won the Best Wrinkle Laser award. This is the 6th win for the 4X and the 5th consecutive win for the SmoothBeauty Laser.

Tria Launches Luxe Grey 4X Hair Removal Laser

2016

Tria wins two InStyle Best Beauty Buys Awards: Best Hair Removal Device for the 4X and Best Wrinkle Laser for the SmoothBeauty Laser

Two of Tria's top-selling laser devices won the InStyle Best Beauty Buys Award for being the best hair removal and wrinkle lasers on the market in 2016, chosen by leading dermatologists.

Tria Wins Two InStyle Best Beauty Buys Awards

2013

Tria updates the 3.0 laser model and introduces the Hair Removal Laser 4X


Tria Launches the palm-sized Hair Removal Laser Precision

The Tria Hair Removal Laser 4X receives multiple upgrades to model 3.0--a LED display, a laser pulse counter, and five power levels. The unlocking skin sensor is now located at the machine's base instead of on a separate handheld device.

Specifically designed to treat smaller areas of the body (think underarms, face, and bikini line), the Precision Hair Removal Laser incorporates the same diode laser technology used in a professional setting. Tria Launches Tria Hair Removal Laser 4X

Tria Launches Tria Hair Removal Laser 4X

2012

Tria Launches the SmoothBeauty™ Laser

Tria's SmoothBeauty™ Laser, formerly called the Skin Rejuvenating Laser, is Canada medical device licensed and CE marked for home use to treat multiple aging signs, including fine lines, wrinkles, uneven pigmentation, age spots, and skin texture. The launch of this laser device in both the Canadian and UK markets represents a revolutionary breakthrough in anti-aging at-home laser treatments.

Tria launches the Skin Perfecting Blue Light in Korea, most recently known as the Positively Clear Acne Clearing Blue Light.

Tria UK expands distribution to new retail partners Space NK, Selfridges, Harrods, and Harvey Nichols.

A clinical study conducted by Ronald G. Wheeland, M.D. F.A.C.P., concludes the Tria Hair Removal Laser is safe and highly effective at permanently reducing unwanted hair among users one year after they completed a course of eight treatments.

Laser expert Ronald G. Wheeland, M.D., validates Tria Skin Perfecting Blue Light is “effective and well tolerated, offering rapid, gentle, and convenient treatment of inflammatory acne” in an article published in the Journal of Clinical and Aesthetic Dermatology, May 2012, Volume 5, Number 5.

Tria Beauty hires its 100th employee.

Wheeland, MD, FACP, Lasers in Surgery and Medicine 44:500-557 (2012)

Tria SmoothBeauty Laser launches
Tria Launches SmoothBeauty Laser

2011

Tria Hair Removal Laser 3.0 Launches

Tria Laser 3.0 launches with the latest technology, quicker treatment times and expert precision.

Tria launches its Skin Perfecting Blue Light, most recently known as the Positively Clear Acne Clearing Blue Light, in Japan.

Tria Beauty expands distribution of Tria Laser to the United Kingdom, Germany and Spain.

Tria Laser and clinical data for Blue Light are spotlighted at the 22nd World Congress of Dermatology.

Tria Beauty is one of the fastest-growing technology companies in the North America and is ranked on Deloitte's Technology Fast 500 list.

Tria Laser 3.0 launches
Tria Laser 3.0 launches

2010

Tria Launches Acne Clearing Blue Light

Tria's Acne Clearing Blue Light device is FDA-cleared to treat mild to moderate inflammatory acne and for individuals who want a clearer, more radiant complexion.

Tria Beauty opens its first office in Korea.

Tria Beauty expands distribution to Korea and Canada.

Bloomingdale's becomes a key retail partner.

Tria launches blue light
Tria launches blue light

2009

Tria Hair Removal Laser 2.0 Launches

The latest generation laser features two added comfort settings, making it even easier to customize treatments.

Ronald G. Wheeland, M.D., evaluates Tria Blue Light's effectiveness. 94% report improved overall appearance of skin in just two weeks. Tria Beauty Clinical Study 030

Tria Beauty expands global headquarters in Dublin, California.

Tria Laser debuts on QVC® and expands distribution throughout the U.S.

Advertising Age names Tria one of "America's Hottest Brands."

The first commercial Tria Blue Light device is developed to offer effective, rapid and gentle treatment of mild to moderate acne, and improve overall complexion.

Tria Laser 2.0 launches
Tria Laser 2.0 launches

2008

Tria Hair Removal Laser is FDA-Cleared in the U.S.

Tria Hair Removal Laser receives FDA clearance and is sold in the U.S.

Tria Hair Removal Laser receives Allure magazine’s Beauty Breakthrough award and Women's Wear Daily's Breakthrough Product award.

Tria Beauty hires its 50th employee.

triabeauty.com launches.

Tria Laser is FDA-cleared in U.S.

2007

Dr. Wheeland validates Tria Laser

World-renowned laser expert Ronald G. Wheeland, M.D. validates Tria Laser's efficacy. Dr. Wheeland is a former president of the American Academy of Dermatology, the American Society for Dermatologic Surgery, and the American Society for Laser Medicine and Surgery.

Dr. Wheeland validates Tria Laser

2006

Clinical tests for FDA

Clinical trials, rigorous safety and efficacy testing are performed on the Tria Laser in the U.S. to support an FDA submission.

clinical tests for fda

2005

Tria Laser launches in Japan

The first Tria Hair Removal Laser is sold in Japan.
 

Tria Laser launches in Japan

2004

Tria Beauty's first office

Founders open their first office in Pleasanton, California and hire the first Tria employee.

The first commercial Tria Hair Removal Laser is created and manufactured.

Tria Beauty's first office

2003

Tria Beauty is born

The inventors of the LightSheer™, the gold standard for in-clinic laser hair removal provided by physicians, start Tria Beauty (formerly known as SpectraGenics).

Their goal: to transform the LightSheer (which weighed in at a whopping 120 pounds and cost $100,000) into a handheld laser small and easy enough for at-home use, and capable of delivering permanent results.

Tria Beauty is born
Tria Beauty's first office
*Promotional pricing is valid for a limited time only on items that are in-stock during sale hours. Prices are subject to change at any time.