TRIA Beauty Spotlights New Laser Hair Removal Device and Clinical Data for Blue Light Acne Treatment Device at Prestigious 22nd World Congress of Dermatology Results Introduce Skin Perfecting TRIA Blue Light Device's Safety and Efficacy for Treating Mild to Moderate Acne

Shining a new light on future-forward skincare, TRIA Beauty, the pioneer of light-based skincare solutions and category leader for at-home hair removal, is unveiling new clinical study results supporting the safety and efficacy of their acne-clearing blue light device to the world's top dermatologists at the 22nd World Congress of Dermatology (WCD). This year's meeting is being held at Coex in Samsung-dong, Seoul, Korea, from May 24th to 29th.

TRIA BEAUTY COMPLETES NEW FINANCINGS TOTALING $37 MILLION
Welcomes investors Morgan Stanley and Silicon Valley Bank, and new Board Members Mike Valentino and Ed Unkart

Today TRIA Beauty announced the completion of $27 million in equity and $10 million in debt financing. Following its initial closing of $16 million in August 2010, TRIA has secured $21 million in additional financing from existing and new investors Morgan Stanley Alternative Investment Partners and Silicon Valley Bank. The newly secured funds will support the continued growth of the company and global commercialization of its light-based skincare products.

TRIA BEAUTY ANNOUNCES KEY HIRES IN EUROPE AND U.S.
Light-based skin care solutions powerhouse continues sales and marketing expansion worldwide

Today TRIA Beauty announced the hiring of Richard Glover as Vice President and General Manager of Europe and Danika Harrison as Vice President eCommerce and Direct Response. Mr. Glover was most recently Director of Consumer Marketing for Allergan, where he was responsible for the overall consumer marketing strategy for the Breast and Facial Aesthetics portfolio of products. Ms. Harrison joins TRIA from Rosetta, the fastest growing, independent interactive marketing agency in the United States, where she most recently was a Partner in the Relationship Marketing group.

NAD REFERS ADVERTISING FROM VISS BEAUTY TO FTC FOR REVIEW
Company Declines to Participate in NAD Proceeding

The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by VISS Beauty Inc., to the Federal Trade Commission and Food and Drug Administration for further review, following the company's refusal to participate in an NAD review.

Introducing the Newest TRIA Hair Removal Laser
Next Generation Laser is Faster, Lighter and Easier to Use

There's a new beauty tool stepping into the limelight that is poised to make relics of razors, wax, depilatories and in-office treatments. TRIA Beauty, the pioneer of light-based skincare solutions and category leader for at-home hair removal, unveils its latest innovation: the next generation TRIA Hair Removal Laser.

TRIA Beauty files lawsuits against maker of No!No! Hair Removal device and
maker of Ansr: Beam Blue Light Acne Treatment device

TRIA Beauty, Inc. ("TRIA" or the "Company"), the leader in light-based at-home beauty solutions, today announced that it has filed lawsuits against Radiancy Inc. ("Radiancy") and Oregon Aesthetic Technologies, Inc. ("OAT") in the United States District Court for the Northern District of California. The lawsuits seek relief from Radiancy's and OAT's ongoing campaigns of false and misleading advertising and other unfair competitive practices related to their respective no!no! hair removal and ANSR:BEAM devices. The suits seek injunctions and damages in connection with their claims.

Canadian Beauty Gets Illuminated
TRIA Beauty's At-Home Devices Now Available to Canadian Consumers

A new set of lights is making Canadians marvel, and for once it's not the Northern Lights: its TRIA Beauty's groundbreaking at-home light-based beauty solutions. Canada is the latest country (the lights are already illuminating the US, UK, Spain, Japan and Korea) to have its beauty solutions challenged by TRIA Beauty, effectively rendering traditional hair removal and acne treatments obsolete.

TRIA Beauty Expands Asia-Pacific Distribution
TRIA Laser Hair Removal System Launches in South Korea

TRIA Beauty, the leader in light-based at-home beauty solutions, today announced it has begun selling in South Korea, its second country in the Asia-Pacific region after Japan. The company's TRIA Laser Hair Removal System (LHRS) is now available to Korean consumers through its website at TRIABeauty.co.kr and additional sales channels are being evaluated with selective expansion expected later this year.

TRIA Beauty's TRIA Laser Hair Removal System Now Available at a Lower Price Point

TRIA Beauty, the leader in light-based therapeutic beauty devices, today announced a reduction in price for its celebrated TRIA Laser Hair Removal System.

Get Your Glow On At The TRIA Beauty Blue Lounge NYC Pop-Up Boutique Debuts New Skin Perfecting System

TRIA Beauty, the leader in light-based therapeutic beauty devices, today announced the opening of the TRIA Beauty Blue Lounge, a week-long beauty experience in New York City. The Blue Lounge celebrates the national launch of the TRIA Skin Clarifying System, a total skincare system that is clinically proven to clear acne breakouts three times faster than any other leading acne treatment.

TRIA BEAUTY Announces the Launch of the Skin Perfecting System

TRIA Beauty, the leader in light-based therapeutic beauty devices, today announced the launch of the Skin Perfecting System, a proprietary at-home skincare system clinically proven to clear breakouts faster and prevent future breakouts better than any other acne treatment available in stores, online or from a doctor's office.

TRIA Laser Hair Removal System Now Available at Bloomingdales

TRIA Beauty, the leader in light-based therapeutic beauty devices, today announced distribution of its flagship product, TRIA Laser Hair Removal System, at Bloomingdale's, America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc.

FDA Grants Permanent Hair Reduction Labeling For TRIA Laser Hair Removal System

TRIA Beauty, the leader in light-based therapeutic beauty devices, today announced it received an additional over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for its flagship product, TRIA Laser Hair Removal System (LHRS). The TRIA laser is now FDA-cleared for permanent hair reduction, making it the first and only at-home hair removal device clinically proven to deliver permanent results.

TRIA Beauty Announces FDA Skin Perfecting Blue Light Device Approved for At-Home Treatment of Acne

TRIA Beauty, the leader in light-based therapeutic beauty devices, today announced it received over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for a hand-held blue light device designed for at-home use. The patented blue light technology is FDA-cleared for the treatment of mild to moderate inflammatory acne.

TRIA Beauty Named One of "America's Hottest Brands" - Advertising Age Honors TRIA Beauty

TRIA Beauty, the leader in light-based aesthetic at- home technologies, was named one of "America's Hottest Brands" by Advertising Age in a special report that highlights the 50 most innovative and successful brands of the year.

TRIA Beauty Announces New and Improved Laser Hair Removal System

TRIA Beauty today announced the launch of a new version of the popular TRIA Laser Hair Removal System that features upgraded software with a lower retail price than the previous model launched earlier this year.

Beauty Brings A List Hair Removal To the HBO® Luxury Lounge® - Celebrities Love TRIA Laser

TRIA Beauty, the leader in at-home aesthetic devices, gave the gift of at-home laser hair removal to celebrities at the exclusive HBO® Luxury Lounge® in celebration of the 61st Annual Primetime Emmy Awards...

TRIA Beauty Expands Distribution into Neiman Marcus - Premium Retailer to Offer TRIA Laser

TRIA Beauty, the leader in at-home aesthetic devices, today announced distribution through Neiman Marcus, one of the nation's premier luxury fashion and beauty retailers.

R. Couri Hay Creative Public Relations Issues Retraction for Spreading Misleading Information

TRIA Beauty, the leader in at-home beauty devices, recently settled a suit in the Superior Court of California, Alameda County, against the New York City-based Phoenix Rising Laser hair removal center and R. Couri Hay Creative Public Relations, seeking to prevent communication of erroneous statements about the TRIA Laser Hair Removal System.

TRIA Beauty Takes Action Against Competitor for Spreading Misleading Information

TRIA Beauty, the leader in at-home beauty devices, recently filed suit in the Superior Court of California, Alameda County, against the New York City-based Phoenix Rising Laser hair removal center and R. Couri Hay Creative Public Relations, ...

TRIA Beauty Expands Management Team

TRIA Beauty, the leader in light-based at-home beauty solutions, announced today that Dr. Lisa Parr has joined its management team as Vice President of Clinical, Regulatory & Quality Affairs...

TRIA Laser Hair Removal System Debuts on "The Doctors"

TRIA Beauty, the leader in at-home aesthetic devices, was featured in the May 8th episode of "THE Doctors", the popular national daytime show that offers viewers a source of reliable and fascinating medical and health advice, dispensed by a distinguished panel of "on-call" professionals...

TRIA Beauty Expands Global Distribution

TRIA Beauty, the leader in at-home aesthetic devices, today announced the Japan launch of the TRIA Laser Hair Removal System, its flagship product. The announcement represents a rebranding and product upgrade of the i-Epi, an early generation of the TRIA laser that was originally launched in Japan in 2005...

American Women Weigh In on a Hairy Situation

Almost all (96%) American women shave unwanted hair on their legs, underarms and bikini line every week - with most (70%) doing so at least once and up to four times a week...

TRIA Beauty Expands Retail Distribution - TRIA Laser Hair Removal System Now Available at Nordstrom

TRIA Beauty, the leader in at-home aesthetic devices, today announced distribution through Nordstrom, one of the nation's leading fashion specialty retailers...

TRIA Beauty Announces New and Improved TRIA Laser Hair Removal System

TRIA Beauty today announced the launch of a new TRIA Laser Hair Removal System that is faster and at a lower retail price than the original model launched last year...

Hollywood Insiders Love TRIA Laser Hair Removal System

Behind the scenes on some of television's most popular shows, makeup artists are using TRIA Laser Hair Removal System to obtain in-office results on-set...

TRIA Beauty Expands Retail Availability

TRIA Beauty, the leader in at-home aesthetic devices, today announced distribution through QVC, one of the largest multimedia retailers in the world...

TRIA Beauty Awarded Second Eye-Safety Patent

RIA Beauty, the leader in clinically proven at-home aesthetic technologies, announced the company recently received a new eye-safety patent, entitled "Eye-safe Dermatologic Treatment Apparatus," Patent #7,452,356...

WWD Beauty Biz Names TRIA Laser the Prestige Skin Care Breakthrough Product of 2008

TRIA Beauty, a leader in light-based therapeutic beauty products, announced TRIA Laser Hair Removal System was named the Prestige Skin Care Breakthrough Product of the Year at the sixth annual WWD Beauty Biz awards on December 11, 2008...

Education Is Key In Choosing the Best At-Home Beauty Devices

Allure Magazine Names TRIA Laser Hair Removal System a Do-It-Yourself "Bright Idea". The at-home beauty tool category has seen significant growth in 2008, with a number of devices launching in the marketplace...