About Tria
Our light reveals your beauty
We'll transform the way you care for your skin. Our revolutionary light-based skincare products bring professional technology out of the doctor's clinic and into your home.
We liberate with light.Light-based skincare is a revolutionary approach for delivering clinically proven efficacy that can free you from ineffective skincare regimens and harsh topical treatments. Light gently interacts below the skin’s surface and promises glowing results of beautiful, smooth, healthy skin.
We make physician-quality skincare convenient and affordable.Inspired by professional treatments, our products bring the same technology used by dermatologists into the home, empowering you to enjoy the breakthrough benefits of light-based skincare for the first time. We understand the value of being able to treat yourself in the privacy of your home—it's convenient, affordable and superior to other alternatives.
We are trusted by dermatologists and customers alike.We work closely with world-renowned dermatologists and surgeons to revolutionize at-home skincare treatments. We conduct extensive clinical research and our engineering teams are dedicated to testing and continuously improving our products. Plus, all of our groundbreaking devices are FDA-cleared.
We continue to innovate by capitalizing on technological advances and making light science discoveries to bring revolutionary skincare of the highest quality and standards home to you.
Our History
Tria Beauty is born
The inventors of the LightSheer™, the gold standard for in-clinic laser hair removal provided by physicians, start Tria Beauty (formerly known as SpectraGenics).
Their goal: to transform the LightSheer (which weighed in at a whopping 120 pounds and cost $100,000) into a handheld laser small and easy enough for at-home use, and capable of delivering the same permanent results.
Tria Laser launches in Japan
The first Tria Hair Removal Laser is
sold in Japan.
Dr. Wheeland validates Tria Laser
World-renowned laser expert Ronald G. Wheeland, M.D. validates Tria Laser’s efficacy and demonstrates that 70% hair reduction is achieved with just
two treatments.
Wheeland, MD, FACP, Lasers Surg Med, 2007.
Research and development for bringing dermatologist-proven blue light technology home as a daily acne treatment begins.
Tria Laser 2.0 launches
The new generation laser features two added comfort settings, making it even easier to customize treatments.
Ronald G. Wheeland, M.D., evaluates Tria Blue Light's effectiveness. 94% report improved overall appearance of skin
in just two weeks.
Tria Beauty Clinical Study 030
Tria Beauty expands global headquarters in Dublin, California.
Tria Laser debuts on QVC® and expands distribution throughout the U.S.
Advertising Age names Tria one of "America's Hottest Brands."
The first commercial Tria Blue Light device is developed to offer effective, rapid and gentle treatment of mild to moderate acne, and improve overall complexion.
Tria Laser 3.0 launches
Tria Laser 3.0 launches with the latest technology, quicker treatment times and expert precision.
Tria launches its Skin Perfecting Blue Light in Japan
Tria Beauty expands distribution of Tria Laser to the United Kingdom,
Germany and Spain.
Tria Laser and clinical data for Blue Light are spotlighted at the 22nd World Congress of Dermatology.
Tria Beauty is one of the fastest-growing technology companies in the North America and is ranked on Deloitte’s
Technology Fast 500 list.
Tria Launches Tria Hair
Removal Laser 4X
Tria introduces Hair Removal Laser 4X with facial clearance* and an upgraded digital display featuring a new Pulse Counter to ensure thorough and accurate coverage. With weekly treatments, the new Tria Hair Removal Laser 4X now delivers permanent results in as few as 3 months.
*Women’s cheek line downward
Discover Tria firsts that have propelled Tria to become the leader in professional, light-based skincare solutions for use
at home.
Tria Beauty's first office
Founders open their first office in Pleasanton, California and hire the first Tria employee.
The first commercial Tria Hair Removal Laser is created and manufactured.
Clinical tests for FDA
Clinical trials, rigorous safety and efficacy testing are performed on the Tria Laser in the U.S. to support an FDA submission.
Tria Laser is FDA-cleared in U.S.
Tria Hair Removal Laser receives FDA clearance and is sold in the U.S.
Tria Hair Removal Laser receives Allure magazine’s Beauty Breakthrough award and Women's Wear Daily's Breakthrough Product award.
Tria Beauty hires its 50th employee.
triabeauty.com launches.
Tria launches Blue Light
Tria Blue Light is FDA-cleared for the treatment of mild to moderate inflammatory acne and for individuals who want a clearer, more radiant complexion.
Tria Beauty opens its first office in Korea.
Tria Beauty expands distribution
to Korea and Canada.
Bloomingdale's becomes a key retail
partner.
Tria Launches Skin Rejuvenating Laser
Tria Skin Rejuvenating Laser is Canada medical device licensed and CE marked for home use to treat multiple signs of aging, including fine lines and wrinkles, uneven pigmentation and age spots, and skin texture. The launch of Skin Rejuvenating Laser in both the Canadian and United Kingdom markets represents a revolutionary breakthrough in anti-aging at-home laser treatments.
Tria launches its Skin Perfecting Blue Light in Korea.
Tria UK expands distribution to new retail partners Space NK, Selfridges, Harrods and Harvey Nichols.
A clinical study conducted by Ronald G. Wheeland, M.D. F.A.C.P., concludes the Tria Hair Removal Laser is safe and highly effective at permanently reducing unwanted hair among users one year after they completed a course of 8 treatments.
Laser expert Ronald G. Wheeland, M.D., validates Tria Skin Perfecting Blue Light is “effective and well tolerated, offering rapid, gentle, and convenient treatment of inflammatory acne” in an article published in the Journal of Clinical and Aesthetic Dermatology, May 2012, Volume 5, Number 5.
Tria Beauty hires its 100th employee.
Wheeland, MD, FACP, Lasers in Surgery and Medicine 44:500-557 (2012)
Kevin J. Appelbaum
President and CEOKevin has served as Tria Beauty's President & CEO since 2008. He has led the Company through a period of transition and explosive growth, from early technology and clinical stage product development into global commercial operations and revenue generation across a portfolio of regulated and unregulated products. Kevin's prior industry experience spans luxury goods, specialty retail, eCommerce and branded consumer products with companies including Procter & Gamble, PepsiCo and Sephora (an LVMH company). As a management consultant, he worked with a variety for Fortune 100 clients to unlock growth opportunities through new business development, corporate venturing and commercial innovation.
Kevin currently serves on the board of directors of ConsumerMed.org, an industry association focused on fostering innovation, education and entrepreneurship at the intersection of traditional consumer and healthcare industries, and previously served on the board of directors and compensation committee of Ventus Medical, Inc., a medical device company creating innovative therapies for the treatment of obstructive sleep apnea.
Prior to beginning his business career, Kevin served as an infantry officer and platoon commander in the US Army Rangers during peacetime and combat assignments, and served a 16-month tour of duty on the DMZ between North and South Korea. Kevin earned his bachelors degree in chemical engineering from the University of Pennsylvania, which he attended on an Army ROTC scholarship. He was an active member in the Young President's Organization from 1999 - 2012.
Tobin C. Island, Ph.D.
Co-Founder, Chief Operating OfficerAs one of three scientific co-founders of Tria Beauty, Dr. Island has led research & development, clinical & regulatory affairs, and all supply chain functions since the company’s formation.
As Senior Director of Operations at Lumenis, Ltd., Dr. Island was a co-inventor of LightSheer™, the first commercially successful, professional laser for hair removal, which set the industry standard for reliability and design and has generated more than $300 million in sales. He began his career at Star Medical, where he led the research and development of a novel laser-based imaging system for the diagnosis of skin burns.
Dr. Island earned his Ph.D., M.S., and B.S. in Mechanical Engineering from Stanford University. He has published multiple scientific papers, holds six U.S. patents and 18 patent applications, and is a member of the American Society for Laser Medicine and Surgery.
Danika Harrison
Senior Vice President, Direct Marketing & InnovationDanika leads Direct Marketing and Innovation for Tria Beauty, including overseeing the company's global direct-to-consumer initiatives across eCommerce, CRM, social and mobile marketing and serving as the primary commercial leader for product innovation. Danika also leads consumer and market research to gain necessary insights to ensure effective and engaging experiences across consumer touchpoints. Danika brings 15+ years of digital marketing expertise and a passion for consumer insights to the Tria Beauty team.
Prior to joining Tria Beauty, she led the relationship marketing team and managed several top consumer packaged goods clients as a Partner at Rosetta, the largest independent digital agency in North America until its acquisition by Publicis for $575 million. During her tenure with Rosetta, she led client engagements with Dannon, Johnson's Baby, and Rogers to develop innovative marketing programs throughout the United States and Canada. She possesses cross-industry marketing experience, having built Pfizer's relationship marketing capability and having spent several years in financial services marketing at Bank of America and Merrill Lynch.
Danika earned an M.B.A. from Kellogg Graduate School of Management at Northwestern University and graduated cum laude from Georgetown University with a B.S. in Business Administration.
Harvey Liu, Ph.D.
Senior Vice President, EngineeringDr. Liu leads Tria Beauty's research and development efforts and oversees a team of scientists and engineers that span multiple disciplines including optical physics and mechanical, electrical and software engineering. He was a key member of the engineering team that created the first Tria Hair Removal Laser and Skin Perfecting Blue Light device for treating acne and provides senior engineering leadership to the company’s innovation pipeline.
Prior to joining Tria Beauty, Dr. Liu served as Senior Systems Test Engineer at Carl Zeiss Meditec, Inc. and was responsible for optical coherence tomography (OCT) product development. During his tenure at Star Medical, Coherent Medical Group, and Lumenis Ltd., Dr. Liu contributed to the development of several key cosmetic laser and UV treatment products including LightSheer™, BClear™ and ReLume™.
Dr. Liu earned a Ph.D. in semiconductor device research from Stanford University and a B.S. in Electrical Engineering from the California Institute of Technology.
Tim Bunch
Vice President & General Manager, The Americas and EuropeTim joined Tria Beauty in January 2012 as the General Manager of North America. Tim's role has since expanded as the Vice President, General Manager of The Americas & Europe.
Prior to joining Tria Beauty, Tim spent 12 years at Procter & Gamble, managing businesses across the beauty and health care portfolios. Most recently, Tim served as the Global Business Leader for Doctor’s Dermatologic Formula (DDF), leading brand expansion into Europe and Asia. Tim also managed the North America Olay Anti-Aging business, launching the brand into new price tiers and premium equity.
Tim earned a B.S. in Chemical Engineering and Mathematics from Vanderbilt University.
Jiyoung Choi
Vice President & General Manager, Asia-PacificJiyoung served as Tria's Country Manager for Korea for 3 years before assuming her new role of Vice President & General Manager, Asia Pacific in 2013. Jiyoung's career spans 23 years, the first 12 of which were spent in advertising agencies culminating in Group Account Director at Welcomm-Publicis Worldwide where Jiyoung managed key accounts for leading consumer products brands including L'Oréal, Hewlett-Packard, Tefal and Club Med. Jiyoung then spent five years at CitiBank's Korea operation where she was Marketing Director for the company's Global Consumer Group. Google Korea then recruited Jiyoung where she held the position of Country Marketing Manager and was responsible for initiatives including launching YouTube, iGoogle, and several other core Google products to Korean consumers.
Jiyoung holds a B.A. in English Education from Korea University.
Kevin J. Appelbaum
President and CEO, Tria BeautyKevin has served as Tria Beauty's President & CEO since 2008. For more than 20 years, as both an operating executive and strategic advisor, he has driven companies at every stage of development. Since 2001, Kevin has focused on developing innovative products, services, and business models at the intersection of traditional healthcare and consumer industries.
Kevin also serves on the board of directors at Ventus Medical, a company that creates novel medical devices for the treatment of sleep disordered breathing.
Kevin's prior operating experience includes executive positions with Sephora (part of the Paris-based LVMH Group), Procter & Gamble, PepsiCo, and as CEO of venture-backed e-retailer Tavolo, Inc. He also spent several years in management consulting as Managing Partner with Hawk Hill Advisors leading engagements focused on accelerating growth through new business innovation, and commercializing disruptive new products and services with clients including Procter & Gamble, Motorola, Bare Escentuals and AT&T Wireless, among others.
Kevin earned a Bachelor's degree in Chemical Engineering from the University of Pennsylvania. He began his career as an Army infantry and special operations (Ranger) officer and served tours of duty during peacetime and combat assignments. He has been an active member of the Young Presidents' Organization since 1999.
Albert Cha, M.D., Ph.D.
Managing Partner, Vivo VenturesAlbert is a Managing Partner who invests in private and public biopharmaceutical and medical device companies. He draws on extensive scientific, medical, and operating experience when working with his portfolio companies.
Albert was an early investor in Aspreva Pharmaceuticals (NASDAQ: ASPV, acquired by Galenica), Bioform Medical (BFRM, acquired by Merz), Vicept Therapeutics (acquired by Allergan), and Biodel (BIOD). Other investments include Acura Pharmaceuticals (ACUR), AMAG Pharmaceuticals (AMAG), and Avanir Pharmaceuticals (AVNR). He currently serves on the board of several private biopharmaceutical and medical device companies. Albert has also served as co-founder of several portfolio companies. Prior to joining Vivo Ventures, Albert worked at Oracle Corporation in pharmaceutical consulting and at the Palo Alto VA Hospital as a biomedical engineer.
Albert received his B.S. and M.S. in Electrical Engineering from Stanford University. He subsequently completed the Medical Scientist Training Program at UCLA School of Medicine, where he received his M.D. and Ph.D. in Neuroscience. During his studies, he was elected to Alpha Omega Alpha and won the prestigious Outstanding Graduate Student Award. His research in molecular biophysics has been published in highly respected journals such as Nature and Neuron.
Steve A. Elms
Managing Partner, Aisling CapitalSteve joined Aisling Capital in mid-2000 and currently serves as a Managing Partner. Previously, he was a Principal in the Life Sciences Investment Banking Group of Hambrecht & Quist (H & Q). During his five years at H & Q, Steve was involved in over 60 financing and M&A transactions, helping clients raise in excess of $3.3 billion in capital. Prior to H & Q, he traded mortgage-backed securities at Donaldson, Lufkin & Jenrette. His previous healthcare sector experience includes over two years as a pharmaceutical sales representative for Marion Laboratories and two years as a consultant for The Wilkerson Group. Steve currently serves as a director of Pernix Therapeutics, Inc. (AMEX: PTX) and a number of private companies.
Steve earned an M.B.A. from the Kellogg Graduate School of Management at Northwestern University and a B.A. in Human Biology from Stanford University.
Jim Glasheen, Ph.D.
General Partner, Technology PartnersJim has been with Technology Partners since 2002. He leads the firm's efforts in Consumer Medicine, investing in both medical device and biopharmaceutical companies.
Jim serves on the boards of Elcelyx Therapeutics, Essentialis, Incline Therapeutics, Medley Health, Revance Therapeutics, Transcend Medical, and Tria Beauty, while also having led Technology Partner's investment in two companies that have since gone public: Iomai (IOMI) and Cadence Pharmaceuticals (CADX). Jim is also an advisor to the Lester Center at the University of California, Berkeley and the National Science Foundation (NSF) in Washington, DC.
Previously, Jim was Managing Director at CIT Venture Capital, leading the Group's effort in Life Science investing. Also, he was a leader within McKinsey & Company's Pharmaceutical and Medical Products Practice.
Jim earned a B.S. from Duke University and an M.A. and Ph.D. in Biology from Harvard University. He was a Deutsche Akademische Austauschdienst (DAAD) fellow at Universitaet des Saarlandes, Germany and a post-doctoral fellow at the University of California, Berkeley. Jim has published several research papers and has had his research highlighted in major media outlets, including: Nature, The New York Times, Scientific American, and CNN.
David Mauney, M.D.
Managing Director, De Novo VenturesDavid is one of the co-founders of De Novo Ventures, a distinguished healthcare investment firm. Prior to co-founding De Novo, David was a Partner at Asset Management Company (AMC), where he worked with Pitch Johnson as the lead partner in healthcare investments. At AMC, he led seed and early stage investments in TriVascular (acquired by Boston Scientific), Novare Surgical Systems (licensed to Johnson & Johnson), Enteric Medical Technologies (acquired by Boston Scientific), and participated in seven financings of technology companies.
David was the first employee and Director of Business Development for Fox Hollow Technologies (Nasdaq: EVVV) and worked in product management for Heartport (acquired by Johnson & Johnson). David sits on the boards of Articulinx, ProMed, Simpirica, Tria Beauty, and Ventus Medical. He also represented De Novo on investments in CyroVascular and Lumend.
David earned an M.D. from Dartmouth Medical School and a B.A. from Duke University.
Michael J. Valentino
Independent DirectorMichael has spent 30+ years as a healthcare industry executive. He built the start-up Adams Respiratory Therapeutics into a fully integrated specialty pharmaceutical company with more than $400 million in annual revenue. Adams completed its initial public offering (IPO) in July 2005, which was ranked by The Wall Street Journal as the No. 1 Health Care IPO in 2005. In 2007, Reckitt Benckiser, a world leader in household products, acquired Adams for $2.3 billion.
Michael served as President, CEO, and Chairman of the Board of Directors for Xanodyne Pharmaceuticals, Inc., and President and Chief Operating Officer at Alpharma, Inc., a leading global generic pharmaceutical company. Additionally, he served as Executive Vice President, Global Head Consumer Pharmaceuticals for Novartis, President and Chief Operating Officer of Novartis Consumer Healthcare, North America, and President of Pharmacia & Upjohn's Consumer Products.
Edward W. Unkart
Independent DirectorEdward was appointed to the Board of Tria Beauty in February 2011 and chairs the audit committee. Since January 2009, he has been an independent consultant. From January 2005 to December 2008, he served as Vice President of Finance and Administration, Chief Financial Officer, and Assistant Secretary of SurgRx, Inc., which was acquired by Johnson & Johnson in October 2008. From May 2001 until May 2004, Edward served as Vice President of Finance and Administration, Chief Financial Officer, and Assistant Secretary of Novacept, which was acquired by Cytyc Corporation in March 2004. In addition to Tria Beauty, Edward currently serves on the board of directors and chairs the audit committee of AlterG, Inc., a privately held medical device company.
Edward is a Certified Public Accountant and holds a B.S. in Statistics and an M.B.A. from Stanford University.
Tria Beauty Press Releases
Tria Beauty, Inc. and Ulta Announce New Retail Partnership
Tria Beauty, Inc. announced today a new partnership with global beauty retailer, Ulta. Ulta is previewing the newest innovation of the popular Tria Hair Removal Laser, its revolutionary Skin Perfecting Blue Light for acne and the company's state-of-the-art line of topical skincare products on Ulta.com
Tria Beauty, Inc. and Sephora Announce New U.S. Retail Partnership
Tria Beauty, Inc. announced today a new partnership with global beauty retailer, Sephora. Sephora is previewing the newest innovation of the popular Tria Hair Removal Laser, its revolutionary Skin Perfecting Blue Light for acne and the company's state-of-the-art line of topical skincare products on Sephora.com
Tria Beauty's Top-selling Hair Removal Laser Undergoes the Largest Makeover Yet
Tria Beauty, Inc., a global leader in light-based skin care solutions, announces its launch of the Tria Hair Removal Laser 4X, designed to deliver even better results in half the time.
Tria Beauty, Inc. announces Partnership with Jenny McCarthy Comedic Actress to Promote the Tria Hair Removal Laser
Tria Beauty, Inc. announced its partnership with actress, Jenny McCarthy, on behalf of their Hair Removal Laser. The Tria Hair Removal Laser is the first and only FDA-cleared laser available for at-home hair removal.
Tria Beauty Ranked #45 on the San Francisco Business Times Fast 100 List
Tria Beauty, the leader in light-based skin care products that deliver professional results at home, today announced it has been named one of the Bay Area's fastest growing privately held companies of 2012 by San Francisco Business Times.
Tria Beauty, Inc. Wins Lawsuit Against Oregon Aesthetic Technologies
Tria Beauty, Inc., announced today that the United States District Court for the District of Oregon found in favor of Tria Beauty Inc., in a lawsuit in which Tria challenged Oregon Aesthetic Technologies' advertising as false and misleading for the ANSR:BEAM blue light acne treatment device.
New Clinical Study Demonstrates Long Term Efficacy of Tria Beauty's Hair Removal Laser
Tria Beauty, Inc. announced today the publication of a study by Dr. Ronald G. Wheeland in the September 2012 issue of American Society of Lasers in Surgery and Medicine Journal.
Tria Beauty, Inc. Announces Settlement of All Litigation with Photomedex, Inc. and its Subsidiary Radiancy
Tria Beauty, Inc. announced today that it has entered into a settlement of its false-advertising lawsuit against Radiancy, makers of the no!no! hair removal device.
The Rose Sheet Cosmetics, Skin Care and Fragrances
Changing beauty retail environment leaves indie brands "Homeless".
Tria Beauty, Inc. and Space NK Announce Freedom from Endless Shaving and Waxing
Tria Beauty, Inc. announced today that British cosmetics retailer, Space.NK.apothecary, has launched the Tria Hair Removal Laser. This clinically proven Hair Removal Laser is the first and only US FDA cleared hair removal laser available for at-home use, once again showcasing Space.NK's knack for identifying brands that are poised to transform a consumer's life.
Tria Beauty, Inc. Announces New Partnership with Harrods
Tria Beauty, Inc. announced today that the storied luxury retailer, Harrods, has begun selling its Skin Perfecting Blue Light, a revolutionary hand-held device that brings the same effective power of blue light used by dermatologists to consumers for use at-home.
TRIA BEAUTY POSTPONES INITIAL PUBLIC OFFERING
Tria Beauty, Inc. today announced that it would postpone its initial public offering, expected to price this week, citing unfavorable market conditions. Tria Beauty’s registration statement on Form S-1, as filed with the U.S. Securities and Exchange Commission, has not been withdrawn and the company expects to continue to evaluate the timing for the offering.
TRIA BEAUTY, INC. ANNOUNCES FILING OF S-1 REGISTRATION STATEMENT
Tria Beauty, Inc. today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the offering have not yet been determined.
Tria BEAUTY, INC. ANNOUNCES PARTNERSHIP WITH TIFFANI THIESSEN
Versatile Actress to Engage in Marketing Activities around Tria's Hair Removal Laser
Today, Tria Beauty, Inc. announced its partnership with popular actress, Tiffani Thiessen, on behalf of their Hair Removal Laser. Tria's Hair Removal Laser is the first and only FDA-cleared laser available for at-home hair removal and is proven to deliver permanent results. Under this new partnership, Ms. Thiessen will participate in various public relations and marketing activities.
Tria Beauty Ranked Number 88 Fastest Growing Company in North America on Deloitte's 2011 Technology Fast 500™
Tria Beauty, the leader in light-based skincare products that deliver professional results at home, today announced it ranked #88 on Deloitte's Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Tria Beauty grew 1,141% percent from 2006 to 2010. Within its industry, Tria ranked #7.
Growth of leader in light-based skincare solutions strengthens company evolution worldwide
Today, Tria Beauty, Inc. proudly announced the hiring of John J. Rangel as Chief Financial Officer and Husam Kal as Vice President, Global Supply Chain, resulting in key additions to its executive team.
Tria Beauty Leading the Charge in Bridging Gap between Science and Skin Health New Program Offers
The challenges of treating acne in a clinical setting are well documented, but Tria Beauty has developed an innovative program that provides physicians with a viable alternative to traditional treatments. The new Tria |MD referral program works to bridge the gap between science and skin health via the professional-grade, clinically proven Tria Skin Perfecting Blue Light device.
Tria Beauty Spotlights New Laser Hair Removal Device and Clinical Data for Blue Light Acne Treatment Device at Prestigious 22nd World Congress of Dermatology Results Introduce Skin Perfecting Tria Blue Light Device's Safety and Efficacy for Treating Acne
Shining a new light on future-forward skincare, Tria Beauty, the pioneer of light-based skincare solutions and category leader for at-home hair removal, is unveiling new clinical study results supporting the safety and efficacy of their acne-clearing blue light device to the world's top dermatologists at the 22nd World Congress of Dermatology (WCD). This year's meeting is being held at Coex in Samsung-dong, Seoul, Korea, from May 24th to 29th.
Tria BEAUTY COMPLETES NEW FINANCINGS TOTALING $37 MILLION
Welcomes investors Morgan Stanley and Silicon Valley Bank, and new Board Members Mike Valentino and Ed Unkart
Today Tria Beauty announced the completion of $27 million in equity and $10 million in debt financing. Following its initial closing of $16 million in August 2010, Tria has secured $21 million in additional financing from existing and new investors Morgan Stanley Alternative Investment Partners and Silicon Valley Bank. The newly secured funds will support the continued growth of the company and global commercialization of its light-based skincare products.
TRIA BEAUTY ANNOUNCES KEY HIRES IN EUROPE AND U.S.
Light-based skin care solutions powerhouse continues sales and marketing expansion worldwide
Today Tria Beauty announced the hiring of Richard Glover as Vice President and General Manager of Europe and Danika Harrison as Vice President eCommerce and Direct Response. Mr. Glover was most recently Director of Consumer Marketing for Allergan, where he was responsible for the overall consumer marketing strategy for the Breast and Facial Aesthetics portfolio of products. Ms. Harrison joins Tria from Rosetta, the fastest growing, independent interactive marketing agency in the United States, where she most recently was a Partner in the Relationship Marketing group.
NAD REFERS ADVERTISING FROM VISS BEAUTY TO FTC FOR REVIEW
Company Declines to Participate in NAD Proceeding
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by VISS Beauty Inc., to the Federal Trade Commission and Food and Drug Administration for further review, following the company's refusal to participate in an NAD review.
Introducing the Newest Tria Hair Removal Laser
Next Generation Laser is Faster, Lighter and Easier to Use
There's a new beauty tool stepping into the limelight that is poised to make relics of razors, wax, depilatories and in-clinic treatments. Tria Beauty, the pioneer of light-based skincare solutions and category leader for at-home hair removal, unveils its latest innovation: the next generation Tria Hair Removal Laser.
Tria Beauty files lawsuits against maker of No!No! Hair Removal device and maker of Ansr: Beam Blue Light Acne Treatment device
Tria Beauty, Inc. ("Tria" or the "Company"), the leader in light-based at-home beauty solutions, today announced that it has filed lawsuits against Radiancy Inc. ("Radiancy") and Oregon Aesthetic Technologies, Inc. ("OAT") in the United States District Court for the Northern District of California. The lawsuits seek relief from Radiancy's and OAT's ongoing campaigns of false and misleading advertising and other unfair competitive practices related to their respective no!no! hair removal and ANSR:BEAM devices. The suits seek injunctions and damages in connection with their claims.
Canadian Beauty Gets Illuminated Tria Beauty's At-Home Devices Now Available to Canadian Consumers
A new set of lights is making Canadians marvel, and for once it's not the Northern Lights: its Tria Beauty's groundbreaking at-home light-based beauty solutions. Canada is the latest country (the lights are already illuminating the US, UK, Spain, Japan and Korea) to have its beauty solutions challenged by Tria Beauty, effectively rendering traditional hair removal and acne treatments obsolete.
Tria Beauty Expands Asia-Pacific Distribution Tria Laser Hair Removal System Launches in South Korea
Tria Beauty, the leader in light-based at-home beauty solutions, today announced it has begun selling in South Korea, its second country in the Asia-Pacific region after Japan. The company's Tria Laser Hair Removal System (LHRS) is now available to Korean consumers through its website at triabeauty.co.kr and additional sales channels are being evaluated with selective expansion expected later this year.
Tria Beauty's Tria Laser Hair Removal System Now Available at a Lower Price Point
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced a reduction in price for its celebrated Tria Laser Hair Removal System.
Get Your Glow On At The Tria Beauty Blue Lounge NYC Pop-Up Boutique Debuts New Tria Skin Perfecting System
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced the opening of the Tria Beauty Blue Lounge, a week-long beauty experience in New York City. The Blue Lounge celebrates the national launch of the Tria Skin Clarifying System, a total skincare system that is clinically proven to clear acne breakouts three times faster than any other leading acne treatment.
Tria BEAUTY Announces the Launch of the Tria Skin Perfecting System
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced the launch of the Tria Skin Perfecting System, a proprietary at-home skincare system clinically proven to clear breakouts faster and prevent future breakouts better than any other acne treatment available in stores, online or from a doctor's office.
Tria Laser Hair Removal System Now Available at Bloomingdales
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced distribution of its flagship product, Tria Laser Hair Removal System, at Bloomingdale's, America's only nationwide, full-line, upscale department store and a division of Macy's, Inc.
FDA Grants Permanent Hair Reduction Labeling For Tria Laser Hair Removal System
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced it received an additional over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for its flagship product, Tria Laser Hair Removal System (LHRS). The Tria laser is now FDA-cleared for permanent hair reduction, making it the first and only at-home hair removal device clinically proven to deliver permanent results.
Tria Beauty Announces FDA Skin Perfecting Blue Light Device Approved for At-Home Treatment of Acne
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced it received over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for a hand-held blue light device designed for at-home use. The patented blue light technology is FDA-cleared for the treatment of mild to moderate inflammatory acne.
Tria Beauty Named One of "America's Hottest Brands" —Advertising Age Honours Tria Beauty
Tria Beauty, the leader in light-based aesthetic at-home technologies, was named one of "America's Hottest Brands" by Advertising Age in a special report that highlights the 50 most innovative and successful brands of the year.
Tria Beauty Announces New and Improved Laser Hair Removal System
Tria Beauty today announced the launch of a new version of the popular Tria Laser Hair Removal System that features upgraded software with a lower retail price than the previous model launched earlier this year.
Beauty Brings A List Hair Removal To the HBO®
Tria Beauty, the leader in at-home aesthetic devices, gave the gift of at-home laser hair removal to celebrities at the exclusive HBO Luxury Lounge in celebration of the 61st Annual Primetime Emmy Awards...
Tria Beauty Expands Distribution into Neiman Marcus - Premium Retailer to Offer Tria Laser
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through Neiman Marcus, one of the nation's premier luxury fashion and beauty retailers.
R. Couri Hay Creative Public Relations Issues Retraction for Spreading Misleading Information
Tria Beauty, the leader in at-home beauty devices, recently settled a suit in the Superior Court of California, Alameda County, against the New York City-based Phoenix Rising Laser hair removal center and R. Couri Hay Creative Public Relations, seeking to prevent communication of erroneous statements about the Tria Laser Hair Removal System.
Tria Beauty Takes Action Against Competitor for Spreading Misleading Information
Tria Beauty, the leader in at-home beauty devices, recently filed suit in the Superior Court of California, Alameda County, against the New York City-based Phoenix Rising Laser hair removal center and R. Couri Hay Creative Public Relations, ...
Tria Beauty Expands Management Team
Tria Beauty, the leader in light-based at-home beauty solutions, announced today that Dr. Lisa Parr has joined its management team as Vice President of Clinical, Regulatory & Quality Affairs...
Tria Laser Hair Removal System Debuts on "The Doctors"
Tria Beauty, the leader in at-home aesthetic devices, was featured in the May 8th episode of "The Doctors", the popular national daytime show that offers viewers a source of reliable and fascinating medical and health advice, dispensed by a distinguished panel of "on-call" professionals...
Tria Beauty Expands Global Distribution
Tria Beauty, the leader in at-home aesthetic devices, today announced the Japan launch of the Tria Laser Hair Removal System, its flagship product. The announcement represents a rebranding and product upgrade of the i-Epi, an early generation of the Tria laser that was originally launched in Japan in 2005...
American Women Weigh In on a Hairy Situation
Almost all (96%) American women shave unwanted hair on their legs, underarms and bikini line every week - with most (70%) doing so at least once and up to four times a week...
Tria Beauty Expands Retail Distribution - Tria Laser Hair Removal System Now Available at Nordstrom
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through Nordstrom, one of the nation's leading fashion specialty retailers...
Tria Beauty Announces New and Improved Tria Laser Hair Removal System
Tria Beauty today announced the launch of a new Tria Laser Hair Removal System that is faster and at a lower retail price than the original model launched last year...
Hollywood Insiders Love Tria Laser Hair Removal System
Behind the scenes on some of television's most popular shows, makeup artists are using Tria Laser Hair Removal System to obtain in-office results on-set...
Tria Beauty Expands Retail Availability
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through QVC, one of the largest multimedia retailers in the world...
Tria Beauty Awarded Second Eye-Safety Patent
RIA Beauty, the leader in clinically proven at-home aesthetic technologies, announced the company recently received a new eye-safety patent, entitled "Eye-safe Dermatologic Treatment Apparatus," Patent #7,452,356...
WWD Beauty Biz Names Tria Laser the Prestige Skin Care Breakthrough Product of 2008
Tria Beauty, a leader in light-based therapeutic beauty products, announced Tria Laser Hair Removal System was named the Prestige Skin Care Breakthrough Product of the Year at the sixth annual WWD Beauty Biz awards on December 11, 2008...
Education Is Key In Choosing the Best At-Home Beauty Devices
Allure Magazine Names Tria Laser Hair Removal System a Do-It-Yourself "Bright Idea." The at-home beauty tool category has seen significant growth in 2008, with a number of devices launching in the marketplace...
At-Home Beauty Devices Drive Industry Excitement
The most dynamic trend for the beauty industry in 2008 has been the emergence of at-home or do-it-yourself (DIY) tools...
Spectragenics Announces $30M in New Funding — Changes Name to Tria Beauty
SpectraGenics, Inc., a leader in light-based therapeutic beauty products, today announced the completion of...
Tria Personal Laser Hair Removal System Now Available at Aesthetic Physician Offices
First FDA-Cleared Hand-Held Laser For Hair Removal Enters Thriving At-Home Beauty Device Industry...
Tria At-Home Laser Hair Removal Device Cleared by FDA
Tria is First Entry to Home-Based Device Market Featuring Diode Laser Technology for Hair Removal...
}) "Fitness")
Fitness
March 2013Kari Molvar, Editor at Fitness Magazine, touts the Tria Hair Removal Laser 4X as a great way to "Zap Hair for Good."
view details}) "More")
More
February 2013Real women test drive the Tria laser and share their experiences with the editorial panel at More and every tester said it was worth the money! "It was pretty intuitive - even for a technophobe like me," one remarked.
view details}) "Star")
Star
February 2013Star Magazine interviews Jenny McCarthy on her exercise, diet and beauty secrets that help her look and feel young. Jenny highlights the Tria Hair Removal Laser 4X as one of her beauty top picks.
view details}) "Shape")
Shape
January/February 2013Jenny McCarthy talks about the things she's obsessed with right now: Bradley Cooper, the iPod, egg rolls and the Tria Hair Removal Laser 4X. She say the Tria Laser 4X is "the go-to tool for achieving smooth skin."
view details}) "Oprah")
Oprah
February 2013Beauty Director Valerie Monroe answers readers' questions on all beauty matters. When asked, "What's the best way to get rid of facial hair once and for all?", Valerie offers the Tria Hair Removal Laser 4X as the perfect at-home solution.
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Rachael Ray
December 2012Jenny McCarthy announces her partnership with Tria and how excited she is about the Hair Removal Laser because it delivers professional laser hair removal results in the comfort of your home.
Good Day New York
December 2012Jenny McCarthy announces her partnership with Tria and how excited she is about the Hair Removal Laser because it is a cost-effective and convenient alternative to in-office laser hair removal. She also recommends it as a nice "gift from Santa."
The View
December 2012Style expert, Ereka Vetrini, helps new mom, Tina, update her look for the holiday season. Ereka shares tips and tricks for looking great during the holidays with help from the Tria Hair Removal Laser.
The Marilyn Denis Show
June 2012Emmanuelle Chriqui talks with Marilyn Denis about her perfect hair removal method. The Tria Hair Removal Laser, she praised the device for its easy "at-home" use when she is unable to make in-office laser hair removal treatments.
Breakfast TV
June 2012Emmanuelle Chriqui raves about the Tria Hair Removal Laser on Breakfast Television and discusses how convenient the "at-home" aspect of it is. She shared that you can get comparable results to laser treatments in a doctor's office.
The Doctors
May 2012Tiffani Thiessen was featured on The Doctors highlighting her favorite beauty tips. Tiffani praises the product for its convenient on-the-go use and states "stop using the razor, go laser." Additionally, Plastic Surgeon Doctor Andrew Ordon highlights that "you will see noticeable results after six months of using the Tria Hair Removal Laser."
New York Live
May 2012Tiffani Thiessen appears on LXTV praising the Tria Hair Removal Laser. Tiffani states "the Tria Hair Removal Laser is one of her favorite beauty products." She praises the device for being the only FDA cleared at-home hair removal laser and states that, "as a busy mom, she loves to use the device while her child is asleep."
Good Day Sacramento
July 2012Mickey Williams is featured in the "Sizzling Summer Beauty" segment on Good Day Sacramento. Mickey states that the Tria Skin Perfecting Blue Light is genius and praises its blue light technology for killing acne causing bacteria.
KTLA-TV 5 News
August 2012Beauty expert Stacy Cox joins the hosts of KTLA-TV 5 News to highlight beauty products used by Olympic athletes to look their best during the Olympic ceremonies. The segment states that volleyball player Kerri Walsh is a fan of the Tria Hair Removal Laser because it gives her hair-free legs for the beach. Stacy praises the device for being the only hair removal laser that can be used from the comfort of home and for its efficacy.
The Talk
June 2012Style expert Ereka Vetrini helps a deserving woman receive a fabulous makeover, complete with tips and tricks on how to sport summer style confidently with help from the Tria Hair Removal Laser.
}) "Life & Style")
Life & Style
May 2012Your pasty winter bod is so last season! Get ready for that skin-baring bikini with these quick and easy tips. Life & Style highlights Tria Beauty in the "4 Steps to Be a Beach Babe."
view details}) "MORE")
MORE
May 2012Tria Hair Removal Laser is praised by a Beauty Expert as the at-home laser for disabling hair follicles just as is done by professional laser hair removal. The Tria Laser is highlighted as being a "quick fix" device for women to safely remove dark hair.
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CTV Morning Live Ottawa
April 2012Beauty Expert Melody Iafeice says that the Tria Skin Perfecting Blue Light has a "superior tolerability rate" for people who cannot use over the counter skincare treatments for acne. She highlights the fact that dermatologists recommend the Skin Perfecting Blue Light for long-term use, as compared to medications that only treat acne for the short-term.
New Day Northwest
April 2012Mickey Williams, Beauty Expert, features her favorite beauty products on New Day Northwest. She loves that the Tria Skin Perfecting Blue Light eliminates bacteria that cause blemishes on all skin types. Mickey demonstrates how to use the BL on air, stating that she has noticed great results in her own skin from using the device.
Morning Blend
April 2012Mickey Williams, Beauty Expert, praises the Tria Skin Perfecting Blue Light for its ability to eliminate the bacteria that causes blemishes. Mickey says that "she likes to keep the device in her purse to prevent breakouts at all times."
}) "InStyle")
InStyle
April 2012Kim Kardashian touts the Tria Hair Removal Laser as one of her top beauty must-haves in InStyle. She is a laser hair removal devotee and she says, "I use this at-home laser to touch up my legs and arms when I don't have time to go in for an appointment."
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Extra TV
March 2012Dermatologist to the stars, Dr. Ava Shamban, tells EXTRA host Mario Lopez about the Tria Skin Perfecting Blue Light's ability to clear acne quickly and help prevent future breakouts.
}) "Life & Style")
Life & Style
March 2012Actress Tiffani Thiessen shares her love for the Tria Hair Removal Laser in Life & Style. Tiffani lists the Tria Hair Removal Laser as her beauty must-have and enjoys the benefits of "No more shaving and waxing!"
view details}) "Allure")
Allure
March 2012Kim Kardashian shares every detail of her beauty routine with Allure magazine including using the Tria Hair Removal Laser for at-home laser hair removal. She uses the convenient Tria Hair Removal Laser in the privacy of her own home for quick touch ups.
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Extra TV
February 2012Erika Vetrini tells Mario Lopez on EXTRA that the Tria Hair Removal Laser is the key to freedom from endless shaving and waxing.
}) "Hello! Canada")
Hello! Canada
November 2011Using the same diode laser technology for hair removal as professionals, Tria Hair Removal Laser is ranked the best DIY tool to remove unwanted hair at home. It can produce the same permanent results at a fraction of the cost!
view details}) "Fashion")
Fashion
November 2011The Tria Hair Removal Laser is highlighted as the go-to device for laser loyalists. The upgraded Tria Hair Removal Laser is praised for its faster treatment time, its ability to cover more area per charge and for using the same diode laser technology found in the doctor’s office.
view details}) "New Beauty")
New Beauty
Fall 2011Tria Laser is praised as a do-it-yourself beauty tool that uses the same technology found in doctors' offices. The device's digital display is said to be easy to use and perfect for determining the comfort level of the laser.
view details}) "Flare")
Flare
October 2011Skin Perfecting Blue Light receives Flare's Best Beauty Innovation Award of 2011. Flare touts Tria Blue Light as an at-home alternative to the dermatologist's office that offers the same results without the sticker shock. It scored top marks as a beauty breakthrough for battling breakouts and improving overall complexion quickly.
view details}) "InStyle")
InStyle
July 2011Tria Skin Clarifying System is highlighted as an expert favorite to help fight acne. The device is praised for eliminating bacteria-causing acne. The InStyle beauty team says the Skin Clarifying System provides true results and raves about seeing notably clearer skin after using the system for just one week.
view details}) "Real Simple")
Real Simple
July 2011Tria Laser wins Best Investment in Real Simple's road test of the more than 30 hair removers. Not only did Tria top the competition, but it delivered permanent results just like you would get at the dermatologist office.
view details}) "Marie Claire")
Marie Claire
July 2011The Tria Hair Removal Laser is highlighted as the best method for achieving smooth, stubble-free skin. Touted as an affordable alternative to professional laser hair removal treatments, Tria Laser is praised for being an easy to use, highly effective, must-have innovation.
view details}) "Self")
Self
June 2011Tria Hair Removal Laser is a proven technology that can help you be a natural beauty. This innovative at-home tool can rid you of unwanted hair permanently with its professional-grade laser designed for at home.
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Wendy Williams
May 2011Watch Kim Kardashian talk about the Tria Laser with Wendy Williams.
}) "Lucky")
Lucky
May 2011Smaller, significantly less expensive and easier to use (it covers more ground with each pulse) that previous versions, this laser eliminates hair for good after eight months of treatments.
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Rachael Ray
April 2011Watch Kim Kardashian talk about the new Tria Laser with Rachael Ray.
}) "Allure")
Allure
April 2011[Dermatologist Doris Day] gives her acne-prone patients regular blue-light treatments to prevent them from breaking out; Tria has a new at-home blue-light device in its Skin Perfecting System that works nearly as well at killing the bacteria that cause zits. You use it for two and a half minutes twice a day."
view details}) "Harper's Bazaar")
Harper's Bazaar
March 2011"If the topical acne products that worked for you as a teenager are no longer doing the trick, a nightly five-minute dose of blue-light therapy is a dependable way to keep breakouts at bay. "It's the best-known light therapy for acne treatment," says Howard Sobel, a cosmetic dermatologist and director of the New York Institute of Aesthetic Dermatology and Laser Surgery. The Tria Skin Perfecting System consists of a salicylic and glycolic cleanser, a blue-light device, and a rejuvenating serum and works to "shrink sebaceous glands and break down the bacteria that cause acne and inflammation in the first place," explains Sobel.
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Rachael Ray
December 2010Here's Kim Kardashian on the Rachael Ray show, just in case you missed her on television.
}) "Marie Claire")
Marie Claire
October 2010When old topical standbys-benzoyl peroxide, salicylic acid, sulphur-are defeated by persistent pimples, dermatologists will administer photo and heat treatments in their offices. New advances in blue-light therapy—which penetrates the skin's surface with a bacteria-killing light—allow domestic devices to emit a comparable amount of energy to those used by the pros. And while an in-office procedure will set you back roughly $1,000 for a full series, the new Tria Skin Perfecting System (from the same company that developed the only FDA-approved at-home hair-removal laser) and Tanda Clear Acne Light Therapy Treatment are less than $300 each. Clinical studies of both look promising: With four weeks of consistent use, they not only cleared zits but also improved overall skin tone by at least 70 percent.
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NBC Health watch
September 2010If you are looking for clear, acne-free skin the answer may be as simple as a ray of light. Dermatologist Dr. Eric Bernstein says at-home blue light treatment is a trend that's here to stay. "[Tria Blue Light] is a device made strong enough to have a [positive] effect, but safe enough and small enough and inexpensive enough to use at home." Expect to see improvement in skin in just two weeks with use of the Tria Blue Light.
}) "Oprah")
Oprah
June 2010Aaack! Eeep! Owww! That's the audio version of my at-home laser hair removal adventure, “Says O Magazine’s Beauty Editor.” For the visual, see above. I held the Tria Laser Hair Removal System to my armpit so it could zap away the fuzz there. And by "zap" I mean beam laser energy into the pigment of the hair, damaging the follicle so it cans no longer function. Why the sound effects? Because the process hurts. Every time you press the Tria to a new patch of skin, a beep is accompanied by a hot snapping sensation. But as a longtime subscriber to the "no pain, no gain" school of hair removal (why bleach when you can pluck? shave when you can wax?), I persisted with my snappy treatments (on the most powerful setting) every two weeks for three months, then monthly for five more (as stipulated by the directions). And now my right armpit is practically hairless. I shave any remaining fuzz about every two weeks (and do touch-up laser treatment about every four). The only problem: I still have to shave my left "control" armpit every day. I've now started treatments on it, though, and I look forward to having two silky smooth pits by 2011.
view details}) "People")
People
May 2010These high-tech skin gadgets live up to the hype! We've tried them all, and they get our stamp of approval. [Tria Skin Perfecting System] fights blemishes with blue light therapy. "My skin started to look clearer in just a few days. And I love that it comes with cleanser and serum," says Kimberley McLeod, editorial assistant.
view details}) "Elle")
Elle
February 2010The advent of the five-blade Gillette Venus in 2000 and the Tria Laser in 2008 make it easy to de-fuzz at home.
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Doctors
August 2009Tria Beauty meets The Doctors, four renowned physicians with different medical specialties—ER physician (and former ABC "Bachelor") Dr. Travis Stork; OB/GYN Dr. Lisa Masterson; cosmetic surgeon Dr. Andrew Ordon; and pediatrician Dr. Jim Sears. This groundbreaking talk show does for health care what Dr. Phil has done for psychology—provides frank discussions in a fascinating, off-the-cuff manner.
}) "InStyle Makeover")
InStyle Makeover
Summer 2009Dermatologists swear by Tria's Laser Hair Removal System. "It's an effective at-home device because it uses lasers that target the pigment in individual hairs," says L.A. dermatologist Jessica Wu. Studies showed a 60 percent reduction in hair growth by the third treatment, adds Wu. So just imagine the results when you finish the full series: once every three weeks for six to eight treatments!
view details}) "Allure")
Allure
February 2008The Tria—a hand-held laser you can use at home—is going to revolutionize hair removal. It's now pending FDA approval. You can use it on your legs, underarms, bikini area. Even if women still want to go to a pro for occasional treatments, they can cut down on those visits by using this between appointments.
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