Their goal: to transform the LightSheer (which weighed in at a whopping 120 pounds and cost $100,000) into a handheld laser small and easy enough for at-home use, and capable of delivering the same permanent results.
sold in Japan.
Wheeland, MD, FACP, Lasers Surg Med, 2007.
Research and development for bringing dermatologist-proven blue light technology home as a daily acne treatment begins.
Ronald G. Wheeland, M.D., evaluates Tria Blue Light's effectiveness. 94% report improved overall appearance of skin
in just two weeks.
Tria Beauty Clinical Study 030
Tria Beauty expands global headquarters in Dublin, California.
Tria Laser debuts on QVC® and expands distribution throughout the U.S.
Advertising Age names Tria one of "America's Hottest Brands."
The first commercial Tria Blue Light device is developed to offer effective, rapid and gentle treatment of mild to moderate acne, and improve overall complexion.
Tria launches its Skin Perfecting Blue Light in Japan
Tria Beauty expands distribution of Tria Laser to the United Kingdom,
Germany and Spain.
Tria Laser and clinical data for Blue Light are spotlighted at the 22nd World Congress of Dermatology.
Tria Beauty is one of the fastest-growing technology companies in the North America and is ranked on Deloitte’s
Technology Fast 500 list.
*Women’s cheek line downward
Removal Laser 4X
The first commercial Tria Hair Removal Laser is created and manufactured.
Tria Hair Removal Laser receives Allure magazine’s Beauty Breakthrough award and Women's Wear Daily's Breakthrough Product award.
Tria Beauty hires its 50th employee.
Tria Beauty opens its first office in Korea.
Tria Beauty expands distribution
to Korea and Canada.
Bloomingdale's becomes a key retail
Tria launches its Skin Perfecting Blue Light in Korea.
Tria UK expands distribution to new retail partners Space NK, Selfridges, Harrods and Harvey Nichols.
A clinical study conducted by Ronald G. Wheeland, M.D. F.A.C.P., concludes the Tria Hair Removal Laser is safe and highly effective at permanently reducing unwanted hair among users one year after they completed a course of 8 treatments.
Laser expert Ronald G. Wheeland, M.D., validates Tria Skin Perfecting Blue Light is “effective and well tolerated, offering rapid, gentle, and convenient treatment of inflammatory acne” in an article published in the Journal of Clinical and Aesthetic Dermatology, May 2012, Volume 5, Number 5.
Tria Beauty hires its 100th employee.
Wheeland, MD, FACP, Lasers in Surgery and Medicine 44:500-557 (2012)
Kevin currently serves on the board of directors of ConsumerMed.org, an industry association focused on fostering innovation, education and entrepreneurship at the intersection of traditional consumer and healthcare industries, and previously served on the board of directors and compensation committee of Ventus Medical, Inc., a medical device company creating innovative therapies for the treatment of obstructive sleep apnea.
Prior to beginning his business career, Kevin served as an infantry officer and platoon commander in the US Army Rangers during peacetime and combat assignments, and served a 16-month tour of duty on the DMZ between North and South Korea. Kevin earned his bachelors degree in chemical engineering from the University of Pennsylvania, which he attended on an Army ROTC scholarship. He was an active member in the Young President's Organization from 1999 - 2012.
As Senior Director of Operations at Lumenis, Ltd., Dr. Island was a co-inventor of LightSheer™, the first commercially successful, professional laser for hair removal, which set the industry standard for reliability and design and has generated more than $300 million in sales. He began his career at Star Medical, where he led the research and development of a novel laser-based imaging system for the diagnosis of skin burns.
Dr. Island earned his Ph.D., M.S., and B.S. in Mechanical Engineering from Stanford University. He has published multiple scientific papers, holds six U.S. patents and 18 patent applications, and is a member of the American Society for Laser Medicine and Surgery.
Prior to joining Tria Beauty, she led the relationship marketing team and managed several top consumer packaged goods clients as a Partner at Rosetta, the largest independent digital agency in North America until its acquisition by Publicis for $575 million. During her tenure with Rosetta, she led client engagements with Dannon, Johnson's Baby, and Rogers to develop innovative marketing programs throughout the United States and Canada. She possesses cross-industry marketing experience, having built Pfizer's relationship marketing capability and having spent several years in financial services marketing at Bank of America and Merrill Lynch.
Danika earned an M.B.A. from Kellogg Graduate School of Management at Northwestern University and graduated cum laude from Georgetown University with a B.S. in Business Administration.
Prior to joining Tria Beauty, Dr. Liu served as Senior Systems Test Engineer at Carl Zeiss Meditec, Inc. and was responsible for optical coherence tomography (OCT) product development. During his tenure at Star Medical, Coherent Medical Group, and Lumenis Ltd., Dr. Liu contributed to the development of several key cosmetic laser and UV treatment products including LightSheer™, BClear™ and ReLume™.
Dr. Liu earned a Ph.D. in semiconductor device research from Stanford University and a B.S. in Electrical Engineering from the California Institute of Technology.
Prior to joining the company, Heather led Clinical, Regulatory, and Quality Assurance functions at Acclarent (ENT medical devices), Solta Medical and Reliant Technologies. As an expert on fractional and other aesthetic technologies, she has managed numerous clinical studies and hands-on research programs, securing more than 15 FDA clearances.
Heather holds a B.S. in Biology and Chemistry from the University of North Carolina, and a M.S. in Epidemiology from Stanford University.
Jiyoung holds a B.A. in English Education from Korea University.
Joining Tria Beauty in 2008, Nicole brought a robust 14 years of beauty industry experience to the team in online, offline and retail marketing capacities. She earned a B.S. in Social Sciences from San Francisco State University.
Before joining the company in 2007, San held various analyst and management positions in product management, marketing communications and project management at Johnson & Johnson and in the biotech space at Cholestech. She received a B.S. in Biochemistry and Cell Biology from the University of California, San Diego.
Kevin also serves on the board of directors at Ventus Medical, a company that creates novel medical devices for the treatment of sleep disordered breathing.
Kevin's prior operating experience includes executive positions with Sephora (part of the Paris-based LVMH Group), Procter & Gamble, PepsiCo, and as CEO of venture-backed e-retailer Tavolo, Inc. He also spent several years in management consulting as Managing Partner with Hawk Hill Advisors leading engagements focused on accelerating growth through new business innovation, and commercializing disruptive new products and services with clients including Procter & Gamble, Motorola, Bare Escentuals and AT&T Wireless, among others.
Kevin earned a Bachelor's degree in Chemical Engineering from the University of Pennsylvania. He began his career as an Army infantry and special operations (Ranger) officer and served tours of duty during peacetime and combat assignments. He has been an active member of the Young Presidents' Organization since 1999.
Albert was an early investor in Aspreva Pharmaceuticals (NASDAQ: ASPV, acquired by Galenica), Bioform Medical (BFRM, acquired by Merz), Vicept Therapeutics (acquired by Allergan), and Biodel (BIOD). Other investments include Acura Pharmaceuticals (ACUR), AMAG Pharmaceuticals (AMAG), and Avanir Pharmaceuticals (AVNR). He currently serves on the board of several private biopharmaceutical and medical device companies. Albert has also served as co-founder of several portfolio companies. Prior to joining Vivo Ventures, Albert worked at Oracle Corporation in pharmaceutical consulting and at the Palo Alto VA Hospital as a biomedical engineer.
Albert received his B.S. and M.S. in Electrical Engineering from Stanford University. He subsequently completed the Medical Scientist Training Program at UCLA School of Medicine, where he received his M.D. and Ph.D. in Neuroscience. During his studies, he was elected to Alpha Omega Alpha and won the prestigious Outstanding Graduate Student Award. His research in molecular biophysics has been published in highly respected journals such as Nature and Neuron.
Steve earned an M.B.A. from the Kellogg Graduate School of Management at Northwestern University and a B.A. in Human Biology from Stanford University.
Jim serves on the boards of Elcelyx Therapeutics, Essentialis, Incline Therapeutics, Medley Health, Revance Therapeutics, Transcend Medical, and Tria Beauty, while also having led Technology Partner's investment in two companies that have since gone public: Iomai (IOMI) and Cadence Pharmaceuticals (CADX). Jim is also an advisor to the Lester Center at the University of California, Berkeley and the National Science Foundation (NSF) in Washington, DC.
Previously, Jim was Managing Director at CIT Venture Capital, leading the Group's effort in Life Science investing. Also, he was a leader within McKinsey & Company's Pharmaceutical and Medical Products Practice.
Jim earned a B.S. from Duke University and an M.A. and Ph.D. in Biology from Harvard University. He was a Deutsche Akademische Austauschdienst (DAAD) fellow at Universitaet des Saarlandes, Germany and a post-doctoral fellow at the University of California, Berkeley. Jim has published several research papers and has had his research highlighted in major media outlets, including: Nature, The New York Times, Scientific American, and CNN.
David was the first employee and Director of Business Development for Fox Hollow Technologies (Nasdaq: EVVV) and worked in product management for Heartport (acquired by Johnson & Johnson). David sits on the boards of Articulinx, ProMed, Simpirica, Tria Beauty, and Ventus Medical. He also represented De Novo on investments in CyroVascular and Lumend.
David earned an M.D. from Dartmouth Medical School and a B.A. from Duke University.
Michael served as President, CEO, and Chairman of the Board of Directors for Xanodyne Pharmaceuticals, Inc., and President and Chief Operating Officer at Alpharma, Inc., a leading global generic pharmaceutical company. Additionally, he served as Executive Vice President, Global Head Consumer Pharmaceuticals for Novartis, President and Chief Operating Officer of Novartis Consumer Healthcare, North America, and President of Pharmacia & Upjohn's Consumer Products.
Edward is a Certified Public Accountant and holds a B.S. in Statistics and an M.B.A. from Stanford University.
Prior to joining Bay City Capital, Mr. Misfeldt was a Vice president at Roth Capital Partners where he worked as a sell-side analyst covering the biopharmaceutical industry. He also worked as a Project Manager at Life Science Economics. Mr. Misfeldt received a B.A. in Economics from the University of California, San Diego.
Our beauty press releases keep you informed about the newest products, company hires and other important developments.
July 10, 2013
Tria Beauty, Inc. announced today the publication of a new, peer-reviewed clinical study that demonstrates dramatic differences in the efficacy of at-home hair removal devices, including the Tria Hair Removal Laser, the only FDA-cleared laser hair removal device available for home use, and the no!no! Hair device from Photomedex.
July 9, 2013
Today, Tria Beauty, Inc. announced the closing of $45.5 million in new equity financing and a new structured debt facility. This latest round of equity financing was led by Bay City Capital, and joined by new investors, AmorePacific Ventures and Athyrium Capital Management.
April 16, 2013
Tria Beauty, Inc. announced today a new partnership with global beauty retailer, Ulta. Ulta is previewing the newest innovation of the popular Tria Hair Removal Laser, its revolutionary Skin Perfecting Blue Light for acne and the company's state-of-the-art line of topical skincare products on Ulta.com
March 13, 2013
Tria Beauty, Inc. announced today a new partnership with global beauty retailer, Sephora. Sephora is previewing the newest innovation of the popular Tria Hair Removal Laser, its revolutionary Skin Perfecting Blue Light for acne and the company's state-of-the-art line of topical skincare products on Sephora.com
January 14, 2013
Tria Beauty, Inc., a global leader in light-based skin care solutions, announces its launch of the Tria Hair Removal Laser 4X, designed to deliver even better results in half the time.
December 5, 2012
Tria Beauty, Inc. announced its partnership with actress, Jenny McCarthy, on behalf of their Hair Removal Laser. The Tria Hair Removal Laser is the first and only FDA-cleared laser available for at-home hair removal.
October 25, 2012
Tria Beauty, the leader in light-based skin care products that deliver professional results at home, today announced it has been named one of the Bay Area's fastest growing privately held companies of 2012 by San Francisco Business Times.
October 23, 2012
Tria Beauty, Inc., announced today that the United States District Court for the District of Oregon found in favor of Tria Beauty Inc., in a lawsuit in which Tria challenged Oregon Aesthetic Technologies' advertising as false and misleading for the ANSR:BEAM blue light acne treatment device.
October 16, 2012
Tria Beauty, Inc. announced today the publication of a study by Dr. Ronald G. Wheeland in the September 2012 issue of American Society of Lasers in Surgery and Medicine Journal.
July 17, 2012
Tria Beauty, Inc. announced today that it has entered into a settlement of its false-advertising lawsuit against Radiancy, makers of the no!no! hair removal device.
June 17, 2012
Tria Beauty, Inc. announced today that British cosmetics retailer, Space.NK.apothecary, has launched the Tria Hair Removal Laser. This clinically proven Hair Removal Laser is the first and only US FDA cleared hair removal laser available for at-home use, once again showcasing Space.NK's knack for identifying brands that are poised to transform a consumer's life.
June 17, 2012
Tria Beauty, Inc. announced today that the storied luxury retailer, Harrods, has begun selling its Skin Perfecting Blue Light, a revolutionary hand-held device that brings the same effective power of blue light used by dermatologists to consumers for use at-home.
May 23, 2012
Tria Beauty, Inc. today announced that it would postpone its initial public offering, expected to price this week, citing unfavorable market conditions. Tria Beauty’s registration statement on Form S-1, as filed with the U.S. Securities and Exchange Commission, has not been withdrawn and the company expects to continue to evaluate the timing for the offering.
January 30, 2012
Tria Beauty, Inc. today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the offering have not yet been determined.
Versatile Actress to Engage in Marketing Activities around Tria's Hair Removal Laser
January 11, 2012
Today, Tria Beauty, Inc. announced its partnership with popular actress, Tiffani Thiessen, on behalf of their Hair Removal Laser. Tria's Hair Removal Laser is the first and only FDA-cleared laser available for at-home hair removal and is proven to deliver permanent results. Under this new partnership, Ms. Thiessen will participate in various public relations and marketing activities.
October 19, 2011
Tria Beauty, the leader in light-based skincare products that deliver professional results at home, today announced it ranked #88 on Deloitte's Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Tria Beauty grew 1,141% percent from 2006 to 2010. Within its industry, Tria ranked #7.
August 30, 2011
Today, Tria Beauty, Inc. proudly announced the hiring of John J. Rangel as Chief Financial Officer and Husam Kal as Vice President, Global Supply Chain, resulting in key additions to its executive team.
August 2, 2011
The challenges of treating acne in a clinical setting are well documented, but Tria Beauty has developed an innovative program that provides physicians with a viable alternative to traditional treatments. The new Tria |MD referral program works to bridge the gap between science and skin health via the professional-grade, clinically proven Tria Skin Perfecting Blue Light device.
May 17, 2011
Shining a new light on future-forward skincare, Tria Beauty, the pioneer of light-based skincare solutions and category leader for at-home hair removal, is unveiling new clinical study results supporting the safety and efficacy of their acne-clearing blue light device to the world's top dermatologists at the 22nd World Congress of Dermatology (WCD). This year's meeting is being held at Coex in Samsung-dong, Seoul, Korea, from May 24th to 29th.
Welcomes investors Morgan Stanley and Silicon Valley Bank, and new Board Members Mike Valentino and Ed Unkart
April 19, 2011
Today Tria Beauty announced the completion of $27 million in equity and $10 million in debt financing. Following its initial closing of $16 million in August 2010, Tria has secured $21 million in additional financing from existing and new investors Morgan Stanley Alternative Investment Partners and Silicon Valley Bank. The newly secured funds will support the continued growth of the company and global commercialization of its light-based skincare products.
Light-based skin care solutions powerhouse continues sales and marketing expansion worldwide
April 12, 2011
Today Tria Beauty announced the hiring of Richard Glover as Vice President and General Manager of Europe and Danika Harrison as Vice President eCommerce and Direct Response. Mr. Glover was most recently Director of Consumer Marketing for Allergan, where he was responsible for the overall consumer marketing strategy for the Breast and Facial Aesthetics portfolio of products. Ms. Harrison joins Tria from Rosetta, the fastest growing, independent interactive marketing agency in the United States, where she most recently was a Partner in the Relationship Marketing group.
Company Declines to Participate in NAD Proceeding
April 5, 2011
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by VISS Beauty Inc., to the Federal Trade Commission and Food and Drug Administration for further review, following the company's refusal to participate in an NAD review.
Next Generation Laser is Faster, Lighter and Easier to Use
March 30, 2011
There's a new beauty tool stepping into the limelight that is poised to make relics of razors, wax, depilatories and in-clinic treatments. Tria Beauty, the pioneer of light-based skincare solutions and category leader for at-home hair removal, unveils its latest innovation: the next generation Tria Hair Removal Laser.
November 10, 2010
Tria Beauty, Inc. ("Tria" or the "Company"), the leader in light-based at-home beauty solutions, today announced that it has filed lawsuits against Radiancy Inc. ("Radiancy") and Oregon Aesthetic Technologies, Inc. ("OAT") in the United States District Court for the Northern District of California. The lawsuits seek relief from Radiancy's and OAT's ongoing campaigns of false and misleading advertising and other unfair competitive practices related to their respective no!no! hair removal and ANSR:BEAM devices. The suits seek injunctions and damages in connection with their claims.
October 26, 2010
A new set of lights is making Canadians marvel, and for once it's not the Northern Lights: its Tria Beauty's groundbreaking at-home light-based beauty solutions. Canada is the latest country (the lights are already illuminating the US, UK, Spain, Japan and Korea) to have its beauty solutions challenged by Tria Beauty, effectively rendering traditional hair removal and acne treatments obsolete.
July 22, 2010
Tria Beauty, the leader in light-based at-home beauty solutions, today announced it has begun selling in South Korea, its second country in the Asia-Pacific region after Japan. The company's Tria Laser Hair Removal System (LHRS) is now available to Korean consumers through its website at triabeauty.co.kr and additional sales channels are being evaluated with selective expansion expected later this year.
June 9, 2010
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced a reduction in price for its celebrated Tria Laser Hair Removal System.
April 7, 2010
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced the opening of the Tria Beauty Blue Lounge, a week-long beauty experience in New York City. The Blue Lounge celebrates the national launch of the Tria Skin Clarifying System, a total skincare system that is clinically proven to clear acne breakouts three times faster than any other leading acne treatment.
April 5, 2010
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced the launch of the Tria Skin Perfecting System, a proprietary at-home skincare system clinically proven to clear breakouts faster and prevent future breakouts better than any other acne treatment available in stores, online or from a doctor's office.
January 14, 2010
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced distribution of its flagship product, Tria Laser Hair Removal System, at Bloomingdale's, America's only nationwide, full-line, upscale department store and a division of Macy's, Inc.
January 11, 2010
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced it received an additional over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for its flagship product, Tria Laser Hair Removal System (LHRS). The Tria laser is now FDA-cleared for permanent hair reduction, making it the first and only at-home hair removal device clinically proven to deliver permanent results.
January 8, 2010
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced it received over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for a hand-held blue light device designed for at-home use. The patented blue light technology is FDA-cleared for the treatment of mild to moderate inflammatory acne.
November 23, 2009
Tria Beauty, the leader in light-based aesthetic at-home technologies, was named one of "America's Hottest Brands" by Advertising Age in a special report that highlights the 50 most innovative and successful brands of the year.
November 3, 2009
Tria Beauty today announced the launch of a new version of the popular Tria Laser Hair Removal System that features upgraded software with a lower retail price than the previous model launched earlier this year.
October 1, 2009
Tria Beauty, the leader in at-home aesthetic devices, gave the gift of at-home laser hair removal to celebrities at the exclusive HBO Luxury Lounge in celebration of the 61st Annual Primetime Emmy Awards...
September 24, 2009
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through Neiman Marcus, one of the nation's premier luxury fashion and beauty retailers.
July 31, 2009
Tria Beauty, the leader in at-home beauty devices, recently settled a suit in the Superior Court of California, Alameda County, against the New York City-based Phoenix Rising Laser hair removal center and R. Couri Hay Creative Public Relations, seeking to prevent communication of erroneous statements about the Tria Laser Hair Removal System.
July 21, 2009
Tria Beauty, the leader in at-home beauty devices, recently filed suit in the Superior Court of California, Alameda County, against the New York City-based Phoenix Rising Laser hair removal center and R. Couri Hay Creative Public Relations, ...
July 12, 2009
Tria Beauty, the leader in light-based at-home beauty solutions, announced today that Dr. Lisa Parr has joined its management team as Vice President of Clinical, Regulatory & Quality Affairs...
May 11, 2009
Tria Beauty, the leader in at-home aesthetic devices, was featured in the May 8th episode of "The Doctors", the popular national daytime show that offers viewers a source of reliable and fascinating medical and health advice, dispensed by a distinguished panel of "on-call" professionals...
April 13, 2009
Tria Beauty, the leader in at-home aesthetic devices, today announced the Japan launch of the Tria Laser Hair Removal System, its flagship product. The announcement represents a rebranding and product upgrade of the i-Epi, an early generation of the Tria laser that was originally launched in Japan in 2005...
March 31, 2009
Almost all (96%) American women shave unwanted hair on their legs, underarms and bikini line every week - with most (70%) doing so at least once and up to four times a week...
March 9, 2009
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through Nordstrom, one of the nation's leading fashion specialty retailers...
February 24, 2009
Tria Beauty today announced the launch of a new Tria Laser Hair Removal System that is faster and at a lower retail price than the original model launched last year...
February 3, 2009
Behind the scenes on some of television's most popular shows, makeup artists are using Tria Laser Hair Removal System to obtain in-office results on-set...
January 29, 2009
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through QVC, one of the largest multimedia retailers in the world...
December 18, 2008
RIA Beauty, the leader in clinically proven at-home aesthetic technologies, announced the company recently received a new eye-safety patent, entitled "Eye-safe Dermatologic Treatment Apparatus," Patent #7,452,356...
December 12, 2008
Tria Beauty, a leader in light-based therapeutic beauty products, announced Tria Laser Hair Removal System was named the Prestige Skin Care Breakthrough Product of the Year at the sixth annual WWD Beauty Biz awards on December 11, 2008...
December 4, 2008
Allure Magazine Names Tria Laser Hair Removal System a Do-It-Yourself "Bright Idea." The at-home beauty tool category has seen significant growth in 2008, with a number of devices launching in the marketplace...
November 22, 2008
The most dynamic trend for the beauty industry in 2008 has been the emergence of at-home or do-it-yourself (DIY) tools...
July 10, 2008
SpectraGenics, Inc., a leader in light-based therapeutic beauty products, today announced the completion of...
June 20, 2008
First FDA-Cleared Hand-Held Laser For Hair Removal Enters Thriving At-Home Beauty Device Industry...