Our light reveals your beauty
We'll transform the way you care for your skin. Our revolutionary light-based skincare products bring professional technology out of the doctor's clinic and into your home.We liberate with light.
Light-based skincare is a revolutionary approach for delivering clinically proven efficacy that can free you from ineffective skincare regimens and harsh topical treatments. Light gently interacts below the skin’s surface and promises glowing results of beautiful, smooth, healthy skin.We make physician-quality skincare convenient and affordable.
Inspired by professional treatments, our products bring the same technology used by dermatologists into the home, empowering you to enjoy the breakthrough benefits of light-based skincare for the first time. We understand the value of being able to treat yourself in the privacy of your home—it's convenient, affordable and superior to other alternatives.We are trusted by dermatologists and customers alike.
We work closely with world-renowned dermatologists and surgeons to revolutionize at-home skincare treatments. We conduct extensive clinical research and our engineering teams are dedicated to testing and continuously improving our products. Plus, all of our groundbreaking devices are FDA-cleared.
We continue to innovate by capitalizing on technological advances and making light science discoveries to bring revolutionary skincare of the highest quality and standards home to you.
Tria Beauty is born
The inventors of the LightSheer™, the gold standard for in-clinic laser hair removal provided by physicians, start Tria Beauty (formerly known as SpectraGenics).
Their goal: to transform the LightSheer (which weighed in at a whopping 120 pounds and cost $100,000) into a handheld laser small and easy enough for at-home use, and capable of delivering the same permanent results.
Tria Laser launches in Japan
The first Tria Hair Removal Laser is
sold in Japan.
Dr. Wheeland validates Tria Laser
World-renowned laser expert Ronald G. Wheeland, M.D. validates Tria Laser’s efficacy and demonstrates that 70% hair reduction is achieved with just
Wheeland, MD, FACP, Lasers Surg Med, 2007.
Research and development for bringing dermatologist-proven blue light technology home as a daily acne treatment begins.
Tria Laser 2.0 launches
The new generation laser features two added comfort settings, making it even easier to customize treatments.
Ronald G. Wheeland, M.D., evaluates Tria Blue Light's effectiveness. 94% report improved overall appearance of skin
in just two weeks.
Tria Beauty Clinical Study 030
Tria Beauty expands global headquarters in Dublin, California.
Tria Laser debuts on QVC® and expands distribution throughout the U.S.
Advertising Age names Tria one of "America's Hottest Brands."
The first commercial Tria Blue Light device is developed to offer effective, rapid and gentle treatment of mild to moderate acne, and improve overall complexion.
Tria Laser 3.0 launches
Tria Laser 3.0 launches with the latest technology, quicker treatment times and expert precision.
Tria launches its Skin Perfecting Blue Light in Japan
Tria Beauty expands distribution of Tria Laser to the United Kingdom,
Germany and Spain.
Tria Laser and clinical data for Blue Light are spotlighted at the 22nd World Congress of Dermatology.
Tria Beauty is one of the fastest-growing technology companies in the North America and is ranked on Deloitte’s
Technology Fast 500 list.
Tria Launches Tria Hair
Removal Laser 4X
Tria introduces Hair Removal Laser 4X with facial clearance* and an upgraded digital display featuring a new Pulse Counter to ensure thorough and accurate coverage. With weekly treatments, the new Tria Hair Removal Laser 4X now delivers permanent results in as few as 3 months.
*Women’s cheek line downward
Discover Tria firsts that have propelled Tria to become the leader in professional, light-based skincare solutions for use
Tria Beauty's first office
Founders open their first office in Pleasanton, California and hire the first Tria employee.
The first commercial Tria Hair Removal Laser is created and manufactured.
Clinical tests for FDA
Clinical trials, rigorous safety and efficacy testing are performed on the Tria Laser in the U.S. to support an FDA submission.
Tria Laser is FDA-cleared in U.S.
Tria Hair Removal Laser receives FDA clearance and is sold in the U.S.
Tria Hair Removal Laser receives Allure magazine’s Beauty Breakthrough award and Women's Wear Daily's Breakthrough Product award.
Tria Beauty hires its 50th employee.
Tria launches Blue Light
Tria Blue Light is FDA-cleared for the treatment of mild to moderate inflammatory acne and for individuals who want a clearer, more radiant complexion.
Tria Beauty opens its first office in Korea.
Tria Beauty expands distribution
to Korea and Canada.
Bloomingdale's becomes a key retail
Tria Launches Skin Rejuvenating Laser
Tria Skin Rejuvenating Laser is Canada medical device licensed and CE marked for home use to treat multiple signs of aging, including fine lines and wrinkles, uneven pigmentation and age spots, and skin texture. The launch of Skin Rejuvenating Laser in both the Canadian and United Kingdom markets represents a revolutionary breakthrough in anti-aging at-home laser treatments.
Tria launches its Skin Perfecting Blue Light in Korea.
Tria UK expands distribution to new retail partners Space NK, Selfridges, Harrods and Harvey Nichols.
A clinical study conducted by Ronald G. Wheeland, M.D. F.A.C.P., concludes the Tria Hair Removal Laser is safe and highly effective at permanently reducing unwanted hair among users one year after they completed a course of 8 treatments.
Laser expert Ronald G. Wheeland, M.D., validates Tria Skin Perfecting Blue Light is “effective and well tolerated, offering rapid, gentle, and convenient treatment of inflammatory acne” in an article published in the Journal of Clinical and Aesthetic Dermatology, May 2012, Volume 5, Number 5.
Tria Beauty hires its 100th employee.
Wheeland, MD, FACP, Lasers in Surgery and Medicine 44:500-557 (2012)
Kevin J. AppelbaumPresident and CEO
Kevin has served as Tria Beauty's President & CEO since 2008. He has led the Company through a period of transition and explosive growth, from early technology and clinical stage product development into global commercial operations and revenue generation across a portfolio of regulated and unregulated products. Kevin's prior industry experience spans luxury goods, specialty retail, eCommerce and branded consumer products with companies including Procter & Gamble, PepsiCo and Sephora (an LVMH company). As a management consultant, he worked with a variety for Fortune 100 clients to unlock growth opportunities through new business development, corporate venturing and commercial innovation.
Kevin currently serves on the board of directors of ConsumerMed.org, an industry association focused on fostering innovation, education and entrepreneurship at the intersection of traditional consumer and healthcare industries, and previously served on the board of directors and compensation committee of Ventus Medical, Inc., a medical device company creating innovative therapies for the treatment of obstructive sleep apnea.
Prior to beginning his business career, Kevin served as an infantry officer and platoon commander in the US Army Rangers during peacetime and combat assignments, and served a 16-month tour of duty on the DMZ between North and South Korea. Kevin earned his bachelors degree in chemical engineering from the University of Pennsylvania, which he attended on an Army ROTC scholarship. He was an active member in the Young President's Organization from 1999 - 2012.
Tobin C. Island, Ph.D.Co-Founder, Chief Operating Officer
As one of three scientific co-founders of Tria Beauty, Dr. Island has led research & development, clinical & regulatory affairs, and all supply chain functions since the company’s formation.
As Senior Director of Operations at Lumenis, Ltd., Dr. Island was a co-inventor of LightSheer™, the first commercially successful, professional laser for hair removal, which set the industry standard for reliability and design and has generated more than $300 million in sales. He began his career at Star Medical, where he led the research and development of a novel laser-based imaging system for the diagnosis of skin burns.
Dr. Island earned his Ph.D., M.S., and B.S. in Mechanical Engineering from Stanford University. He has published multiple scientific papers, holds six U.S. patents and 18 patent applications, and is a member of the American Society for Laser Medicine and Surgery.
Danika HarrisonSenior Vice President, Direct Marketing & Innovation
Danika leads Direct Marketing and Innovation for Tria Beauty, including overseeing the company's global direct-to-consumer initiatives across eCommerce, CRM, social and mobile marketing and serving as the primary commercial leader for product innovation. Danika also leads consumer and market research to gain necessary insights to ensure effective and engaging experiences across consumer touchpoints. Danika brings 15+ years of digital marketing expertise and a passion for consumer insights to the Tria Beauty team.
Prior to joining Tria Beauty, she led the relationship marketing team and managed several top consumer packaged goods clients as a Partner at Rosetta, the largest independent digital agency in North America until its acquisition by Publicis for $575 million. During her tenure with Rosetta, she led client engagements with Dannon, Johnson's Baby, and Rogers to develop innovative marketing programs throughout the United States and Canada. She possesses cross-industry marketing experience, having built Pfizer's relationship marketing capability and having spent several years in financial services marketing at Bank of America and Merrill Lynch.
Danika earned an M.B.A. from Kellogg Graduate School of Management at Northwestern University and graduated cum laude from Georgetown University with a B.S. in Business Administration.
Harvey Liu, Ph.D.Senior Vice President, Engineering
Dr. Liu leads Tria Beauty's research and development efforts and oversees a team of scientists and engineers that span multiple disciplines including optical physics and mechanical, electrical and software engineering. He was a key member of the engineering team that created the first Tria Hair Removal Laser and Skin Perfecting Blue Light device for treating acne and provides senior engineering leadership to the company’s innovation pipeline.
Prior to joining Tria Beauty, Dr. Liu served as Senior Systems Test Engineer at Carl Zeiss Meditec, Inc. and was responsible for optical coherence tomography (OCT) product development. During his tenure at Star Medical, Coherent Medical Group, and Lumenis Ltd., Dr. Liu contributed to the development of several key cosmetic laser and UV treatment products including LightSheer™, BClear™ and ReLume™.
Dr. Liu earned a Ph.D. in semiconductor device research from Stanford University and a B.S. in Electrical Engineering from the California Institute of Technology.
Heather TannerSenior Director, Clinical, Regulatory & Quality Affairs
Heather Tanner is Senior Director of Tria Beauty's Clinical, Regulatory and Quality Affairs team. Spearheading the company's strategy in regards to the design and management of company-sponsored clinical trials, she manages the implementation and maintenance of FDA compliant, regulatory, and quality systems. Heather interfaces with principal investigators, industry thought leaders, and FDA representatives on behalf of Tria Beauty's marketing clearance submissions and clinical trials.
Prior to joining the company, Heather led Clinical, Regulatory, and Quality Assurance functions at Acclarent (ENT medical devices), Solta Medical and Reliant Technologies. As an expert on fractional and other aesthetic technologies, she has managed numerous clinical studies and hands-on research programs, securing more than 15 FDA clearances.
Heather holds a B.S. in Biology and Chemistry from the University of North Carolina, and a M.S. in Epidemiology from Stanford University.
Jiyoung ChoiVice President & General Manager, Asia-Pacific
Jiyoung served as Tria's Country Manager for Korea for 3 years before assuming her new role of Vice President & General Manager, Asia Pacific in 2013. Jiyoung's career spans 23 years, the first 12 of which were spent in advertising agencies culminating in Group Account Director at Welcomm-Publicis Worldwide where Jiyoung managed key accounts for leading consumer products brands including L'Oréal, Hewlett-Packard, Tefal and Club Med. Jiyoung then spent five years at CitiBank's Korea operation where she was Marketing Director for the company's Global Consumer Group. Google Korea then recruited Jiyoung where she held the position of Country Marketing Manager and was responsible for initiatives including launching YouTube, iGoogle, and several other core Google products to Korean consumers.
Jiyoung holds a B.A. in English Education from Korea University.
Nicole LandbergManaging Director, North America
Nicole Landberg leads commercial strategy and execution for Tria Beauty's North America region. Prior to assuming the role of Managing Director, Nicole demonstrated a successful track record in senior level marketing roles within the company. She has effectively led the development and execution of the company's marketing plans and programs, delivering consistent growth across Tria Beauty's brand portfolio of products, increased marketing efficiency and greater consumer satisfaction and advocacy.
Joining Tria Beauty in 2008, Nicole brought a robust 14 years of beauty industry experience to the team in online, offline and retail marketing capacities. She earned a B.S. in Social Sciences from San Francisco State University.
San LyManaging Director, Europe
Based in the United Kingdom, San Ly oversees Tria Beauty's European commercial strategy and business execution. Prior to relocating to the UK as Managing Director, Tria Beauty Europe, San led the global project management organization as the Director of PMO at the company's US headquarters. She brings over 12 years of business operations, project management expertise and exceptional leadership skills to Tria's commercial plan and operations in Europe.
Before joining the company in 2007, San held various analyst and management positions in product management, marketing communications and project management at Johnson & Johnson and in the biotech space at Cholestech. She received a B.S. in Biochemistry and Cell Biology from the University of California, San Diego.
Kevin J. AppelbaumPresident and CEO, Tria Beauty
Kevin has served as Tria Beauty's President & CEO since 2008. For more than 20 years, as both an operating executive and strategic advisor, he has driven companies at every stage of development. Since 2001, Kevin has focused on developing innovative products, services, and business models at the intersection of traditional healthcare and consumer industries.
Kevin also serves on the board of directors at Ventus Medical, a company that creates novel medical devices for the treatment of sleep disordered breathing.
Kevin's prior operating experience includes executive positions with Sephora (part of the Paris-based LVMH Group), Procter & Gamble, PepsiCo, and as CEO of venture-backed e-retailer Tavolo, Inc. He also spent several years in management consulting as Managing Partner with Hawk Hill Advisors leading engagements focused on accelerating growth through new business innovation, and commercializing disruptive new products and services with clients including Procter & Gamble, Motorola, Bare Escentuals and AT&T Wireless, among others.
Kevin earned a Bachelor's degree in Chemical Engineering from the University of Pennsylvania. He began his career as an Army infantry and special operations (Ranger) officer and served tours of duty during peacetime and combat assignments. He has been an active member of the Young Presidents' Organization since 1999.
Albert Cha, M.D., Ph.D.Managing Partner, Vivo Ventures
Albert is a Managing Partner who invests in private and public biopharmaceutical and medical device companies. He draws on extensive scientific, medical, and operating experience when working with his portfolio companies.
Albert was an early investor in Aspreva Pharmaceuticals (NASDAQ: ASPV, acquired by Galenica), Bioform Medical (BFRM, acquired by Merz), Vicept Therapeutics (acquired by Allergan), and Biodel (BIOD). Other investments include Acura Pharmaceuticals (ACUR), AMAG Pharmaceuticals (AMAG), and Avanir Pharmaceuticals (AVNR). He currently serves on the board of several private biopharmaceutical and medical device companies. Albert has also served as co-founder of several portfolio companies. Prior to joining Vivo Ventures, Albert worked at Oracle Corporation in pharmaceutical consulting and at the Palo Alto VA Hospital as a biomedical engineer.
Albert received his B.S. and M.S. in Electrical Engineering from Stanford University. He subsequently completed the Medical Scientist Training Program at UCLA School of Medicine, where he received his M.D. and Ph.D. in Neuroscience. During his studies, he was elected to Alpha Omega Alpha and won the prestigious Outstanding Graduate Student Award. His research in molecular biophysics has been published in highly respected journals such as Nature and Neuron.
Steve A. ElmsManaging Partner, Aisling Capital
Steve joined Aisling Capital in mid-2000 and currently serves as a Managing Partner. Previously, he was a Principal in the Life Sciences Investment Banking Group of Hambrecht & Quist (H & Q). During his five years at H & Q, Steve was involved in over 60 financing and M&A transactions, helping clients raise in excess of $3.3 billion in capital. Prior to H & Q, he traded mortgage-backed securities at Donaldson, Lufkin & Jenrette. His previous healthcare sector experience includes over two years as a pharmaceutical sales representative for Marion Laboratories and two years as a consultant for The Wilkerson Group. Steve currently serves as a director of Pernix Therapeutics, Inc. (AMEX: PTX) and a number of private companies.
Steve earned an M.B.A. from the Kellogg Graduate School of Management at Northwestern University and a B.A. in Human Biology from Stanford University.
Jim Glasheen, Ph.D.General Partner, Technology Partners
Jim has been with Technology Partners since 2002. He leads the firm's efforts in Consumer Medicine, investing in both medical device and biopharmaceutical companies.
Jim serves on the boards of Elcelyx Therapeutics, Essentialis, Incline Therapeutics, Medley Health, Revance Therapeutics, Transcend Medical, and Tria Beauty, while also having led Technology Partner's investment in two companies that have since gone public: Iomai (IOMI) and Cadence Pharmaceuticals (CADX). Jim is also an advisor to the Lester Center at the University of California, Berkeley and the National Science Foundation (NSF) in Washington, DC.
Previously, Jim was Managing Director at CIT Venture Capital, leading the Group's effort in Life Science investing. Also, he was a leader within McKinsey & Company's Pharmaceutical and Medical Products Practice.
Jim earned a B.S. from Duke University and an M.A. and Ph.D. in Biology from Harvard University. He was a Deutsche Akademische Austauschdienst (DAAD) fellow at Universitaet des Saarlandes, Germany and a post-doctoral fellow at the University of California, Berkeley. Jim has published several research papers and has had his research highlighted in major media outlets, including: Nature, The New York Times, Scientific American, and CNN.
David Mauney, M.D.Managing Director, De Novo Ventures
David is one of the co-founders of De Novo Ventures, a distinguished healthcare investment firm. Prior to co-founding De Novo, David was a Partner at Asset Management Company (AMC), where he worked with Pitch Johnson as the lead partner in healthcare investments. At AMC, he led seed and early stage investments in TriVascular (acquired by Boston Scientific), Novare Surgical Systems (licensed to Johnson & Johnson), Enteric Medical Technologies (acquired by Boston Scientific), and participated in seven financings of technology companies.
David was the first employee and Director of Business Development for Fox Hollow Technologies (Nasdaq: EVVV) and worked in product management for Heartport (acquired by Johnson & Johnson). David sits on the boards of Articulinx, ProMed, Simpirica, Tria Beauty, and Ventus Medical. He also represented De Novo on investments in CyroVascular and Lumend.
David earned an M.D. from Dartmouth Medical School and a B.A. from Duke University.
Michael J. ValentinoIndependent Director
Michael has spent 30+ years as a healthcare industry executive. He built the start-up Adams Respiratory Therapeutics into a fully integrated specialty pharmaceutical company with more than $400 million in annual revenue. Adams completed its initial public offering (IPO) in July 2005, which was ranked by The Wall Street Journal as the No. 1 Health Care IPO in 2005. In 2007, Reckitt Benckiser, a world leader in household products, acquired Adams for $2.3 billion.
Michael served as President, CEO, and Chairman of the Board of Directors for Xanodyne Pharmaceuticals, Inc., and President and Chief Operating Officer at Alpharma, Inc., a leading global generic pharmaceutical company. Additionally, he served as Executive Vice President, Global Head Consumer Pharmaceuticals for Novartis, President and Chief Operating Officer of Novartis Consumer Healthcare, North America, and President of Pharmacia & Upjohn's Consumer Products.
Edward W. UnkartIndependent Director
Edward was appointed to the Board of Tria Beauty in February 2011 and chairs the audit committee. Since January 2009, he has been an independent consultant. From January 2005 to December 2008, he served as Vice President of Finance and Administration, Chief Financial Officer, and Assistant Secretary of SurgRx, Inc., which was acquired by Johnson & Johnson in October 2008. From May 2001 until May 2004, Edward served as Vice President of Finance and Administration, Chief Financial Officer, and Assistant Secretary of Novacept, which was acquired by Cytyc Corporation in March 2004. In addition to Tria Beauty, Edward currently serves on the board of directors and chairs the audit committee of AlterG, Inc., a privately held medical device company.
Edward is a Certified Public Accountant and holds a B.S. in Statistics and an M.B.A. from Stanford University.
Dayton MisfeldtInvestment Partner, Bay City Capital
An Investment Partner at Bay City Capital, Dayton Misfeldt has been with the firm since May 2000. With a focus on biopharmaceutical investment opportunities, Mr. Misfeldt has been involved in a number of investments including MAP Pharmaceuticals, Nextwave Pharmaceuticals, Oculex Pharmaceuticals and Pharmion Corporation. Along with Tria Beauty, he serves on the boards of Aciex Therapeutics, Interleukin Genetics, Sunesis Pharmaceuticals. He participates as an observer on the board of directors for Presidio Pharmaceuticals.
Prior to joining Bay City Capital, Mr. Misfeldt was a Vice president at Roth Capital Partners where he worked as a sell-side analyst covering the biopharmaceutical industry. He also worked as a Project Manager at Life Science Economics. Mr. Misfeldt received a B.A. in Economics from the University of California, San Diego.
Tobin C. Island, Ph.D.
Tria Beauty Co-Founder, Chief Operating Officer
Toby obtained his Ph.D. in Mechanical Engineering from Stanford University. He began his career at Star Medical, where he led research and development of a novel laser-based imaging system along with overseeing numerous clinical studies and authoring the user manual for the LightSheer hair removal laser. Toby's passion for excellence and science drives the innovation of Tria's revolutionary light based skin solutions.
How does your background (as a Tria
founder) influence your approach to light science?
In the beginning, it was our hope that we could bring the benefits of clinic-based treatments to the home. We've shown that we can and provide people with access to great phototherapy. We've learned what aspects of the science and engineering are most important for our particular products and our customers.
What is the best advice you've received?
A company is its people—hire great ones. And we have. You won't find a company with more capable and dedicated people than Tria. It's wonderful to be a part of.
How do you relate to customers?
Hardly a day goes by where I don't interact with someone who's using or is interested in our products.
What Tria advancements are you most excited about?
I'm thrilled that we've been able to simultaneously lower costs while at the same time make the products better, such as faster and easier to use.
Harvey I. Liu, Ph.D.
Senior Vice President, Engineering
Dr. Liu leads Tria Beauty's research and development efforts and oversees a team of scientists that span multiple disciplines including optical physics and mechanical, electrical and software engineering. He was a key member of the engineering team that created the first Tria Hair Removal Laser and Skin Perfecting Blue Light device for treating acne.
Prior to joining Tria Beauty, Dr. Liu served as Senior Systems Test Engineer at Carl Zeiss Meditec, Inc. At Star Medical, Coherent Medical Group, and Lumenis Ltd., Dr. Liu contributed to the development of several key cosmetic laser and UV treatment products including LightSheer, BClear and ReLume.
Dr. Liu earned a Ph.D. in semiconductor device research from Stanford University and a B.S. in Electrical Engineering from the California Institute of Technology.
What sets light-based skincare
apart from other treatments?
Light therapy is inherently a more effective treatment to affect tissues below the skin's surface [than other topical treatments]. Its skin-penetrating property and selective absorption by the desired targets makes it an ideal non-invasive treatment.
Describe your approach to
innovating with light?
Tria's approach for innovating with light is to identify the unique light spectrum and develop light engine technology with sufficient power to achieve effective therapy.
How do you ensure customer satisfaction?
We design simple-to-use and elegant devices that customers can adopt into their routine safely and simultaneously achieve great results.
Sr. Director, Product Design and Mechanical Engineering
With four U.S. patents to his name, Dave is an expert in new product definition and development of medical devices. Not only did he architect skin rejuvenation prototypes of Fraxel®, he was also involved with the Thermage® product line engineering at Solta Medical. At Tria, Dave provides technical leadership in state-of-the-art mechanical and industrial design as well as product development.
How do Tria engineers develop
We start with dozens of prototypes that include functional breadboards, design (look and feel) models and functional devices that are used in early clinical investigations. We partner with design firms and test prototypes with consumers.
At what point do you know when a prototype is ready to be a commercial design?
With the look and feel models, we usually get to one that connects with a lot of people—one that looks and feels just like the end product we had in mind.
How does Tria deliver the same dermatologist proven technology at home?
By capitalising on technological advances in diode—based laser light sources, and smart design. We pride ourselves on ease of use with the consumer in mind.
Is there anything about working
with light that is challenging?
The optical elements that are required, such as precision lenses, are generally expensive items that require custom designs—taking a long time to develop and produce. Getting these components quickly and economically into home devices is challenging.
Director, Optical Engineering
Pat has over 20 years of experience in laser/optical systems research and development, mechanical design and process development. He oversees a team of engineers and technicians to design and develop state-of-the-art medical light based systems. He provides technical leadership with solid fundamental physical understanding, and creates and tests new product concepts.
Where do you find inspiration for
new product concepts?
Most of my inspiration actually comes from talking with people about our existing products. Once they find out what we make, there is always the question of…can you guys do this or that other thing with light.
How do you determine the correct type of light for Tria designs?
The correct color of light for a specific design is chosen based on established research by the scientific community and our own clinical test data.
How is Tria innovating its product designs to make them state-of-the-art?
We continually test and measure our performance against metrics such as treatment efficacy, manufacturability, cost to manufacture, consumer usability and reliability.
Do you test products on yourself?
Of course! I'm an engineer and an experimentalist at heart. Most of us who work here have tested our products on ourselves. Final efficacy data for all of our products, however, is always based on clinical study results.
John received his Masters in Applied Physics from Stanford. Since then, he's added three patents to his name showcasing his expertise in system architecture. John's ability to inspire creativity and provide leadership in optimising and documenting software embedded systems and manufacturing test tooling host software is invaluable.
Describe the prototype process.
Starting from a list of requirements, each new feature not previously demonstrated in other prototypes or products are tested with purpose-built experimental setups. Once proven, these are included in the new prototype design which includes circuit design as well as mechanical and optical design.
How have Tria Laser and Blue Light learnings been applied to future developments?
Our approach to skin contact sensing and battery qualification, among other things, has evolved and improved based on experience with these previous products.
How have successful innovations in
other fields inspired/influenced Tria designs?
One example of cross-fertilization is our use of lithium ferro-phosphate battery technology, which has properties that are especially well-matched to the requirements of the hair laser. This type of battery was originally produced for use in electric bicycles.
Describe the relationship between technology and beauty.
Technical advances in solid-state optical devices, including infrared lasers and high-power LEDs, have enabled new types of skin treatments which were never before possible.
Tria Beauty Press Releases
Tria Beauty Announces Publication of Clinical Studies
Tria Beauty, Inc. announced today the publication of a new, peer-reviewed clinical study that demonstrates dramatic differences in the efficacy of at-home hair removal devices, including the Tria Hair Removal Laser, the only FDA-cleared laser hair removal device available for home use, and the no!no! Hair device from Photomedex.
Tria Beauty Completes New Equity And Debt Financings
Today, Tria Beauty, Inc. announced the closing of $45.5 million in new equity financing and a new structured debt facility. This latest round of equity financing was led by Bay City Capital, and joined by new investors, AmorePacific Ventures and Athyrium Capital Management.
Tria Beauty, Inc. and Ulta Announce New Retail Partnership
Tria Beauty, Inc. announced today a new partnership with global beauty retailer, Ulta. Ulta is previewing the newest innovation of the popular Tria Hair Removal Laser, its revolutionary Skin Perfecting Blue Light for acne and the company's state-of-the-art line of topical skincare products on Ulta.com
Tria Beauty, Inc. and Sephora Announce New U.S. Retail Partnership
Tria Beauty, Inc. announced today a new partnership with global beauty retailer, Sephora. Sephora is previewing the newest innovation of the popular Tria Hair Removal Laser, its revolutionary Skin Perfecting Blue Light for acne and the company's state-of-the-art line of topical skincare products on Sephora.com
Tria Beauty's Top-selling Hair Removal Laser Undergoes the Largest Makeover Yet
Tria Beauty, Inc., a global leader in light-based skin care solutions, announces its launch of the Tria Hair Removal Laser 4X, designed to deliver even better results in half the time.
Tria Beauty, Inc. announces Partnership with Jenny McCarthy Comedic Actress to Promote the Tria Hair Removal Laser
Tria Beauty, Inc. announced its partnership with actress, Jenny McCarthy, on behalf of their Hair Removal Laser. The Tria Hair Removal Laser is the first and only FDA-cleared laser available for at-home hair removal.
Tria Beauty Ranked #45 on the San Francisco Business Times Fast 100 List
Tria Beauty, the leader in light-based skin care products that deliver professional results at home, today announced it has been named one of the Bay Area's fastest growing privately held companies of 2012 by San Francisco Business Times.
Tria Beauty, Inc. Wins Lawsuit Against Oregon Aesthetic Technologies
Tria Beauty, Inc., announced today that the United States District Court for the District of Oregon found in favor of Tria Beauty Inc., in a lawsuit in which Tria challenged Oregon Aesthetic Technologies' advertising as false and misleading for the ANSR:BEAM blue light acne treatment device.
New Clinical Study Demonstrates Long Term Efficacy of Tria Beauty's Hair Removal Laser
Tria Beauty, Inc. announced today the publication of a study by Dr. Ronald G. Wheeland in the September 2012 issue of American Society of Lasers in Surgery and Medicine Journal.
Tria Beauty, Inc. Announces Settlement of All Litigation with Photomedex, Inc. and its Subsidiary Radiancy
Tria Beauty, Inc. announced today that it has entered into a settlement of its false-advertising lawsuit against Radiancy, makers of the no!no! hair removal device.
The Rose Sheet Cosmetics, Skin Care and Fragrances
Changing beauty retail environment leaves indie brands "Homeless".
Tria Beauty, Inc. and Space NK Announce Freedom from Endless Shaving and Waxing
Tria Beauty, Inc. announced today that British cosmetics retailer, Space.NK.apothecary, has launched the Tria Hair Removal Laser. This clinically proven Hair Removal Laser is the first and only US FDA cleared hair removal laser available for at-home use, once again showcasing Space.NK's knack for identifying brands that are poised to transform a consumer's life.
Tria Beauty, Inc. Announces New Partnership with Harrods
Tria Beauty, Inc. announced today that the storied luxury retailer, Harrods, has begun selling its Skin Perfecting Blue Light, a revolutionary hand-held device that brings the same effective power of blue light used by dermatologists to consumers for use at-home.
TRIA BEAUTY POSTPONES INITIAL PUBLIC OFFERING
Tria Beauty, Inc. today announced that it would postpone its initial public offering, expected to price this week, citing unfavorable market conditions. Tria Beauty’s registration statement on Form S-1, as filed with the U.S. Securities and Exchange Commission, has not been withdrawn and the company expects to continue to evaluate the timing for the offering.
TRIA BEAUTY, INC. ANNOUNCES FILING OF S-1 REGISTRATION STATEMENT
Tria Beauty, Inc. today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the offering have not yet been determined.
Tria BEAUTY, INC. ANNOUNCES PARTNERSHIP WITH TIFFANI THIESSEN
Versatile Actress to Engage in Marketing Activities around Tria's Hair Removal Laser
Today, Tria Beauty, Inc. announced its partnership with popular actress, Tiffani Thiessen, on behalf of their Hair Removal Laser. Tria's Hair Removal Laser is the first and only FDA-cleared laser available for at-home hair removal and is proven to deliver permanent results. Under this new partnership, Ms. Thiessen will participate in various public relations and marketing activities.
Tria Beauty Ranked Number 88 Fastest Growing Company in North America on Deloitte's 2011 Technology Fast 500™
Tria Beauty, the leader in light-based skincare products that deliver professional results at home, today announced it ranked #88 on Deloitte's Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Tria Beauty grew 1,141% percent from 2006 to 2010. Within its industry, Tria ranked #7.
Growth of leader in light-based skincare solutions strengthens company evolution worldwide
Today, Tria Beauty, Inc. proudly announced the hiring of John J. Rangel as Chief Financial Officer and Husam Kal as Vice President, Global Supply Chain, resulting in key additions to its executive team.
Tria Beauty Leading the Charge in Bridging Gap between Science and Skin Health New Program Offers
The challenges of treating acne in a clinical setting are well documented, but Tria Beauty has developed an innovative program that provides physicians with a viable alternative to traditional treatments. The new Tria |MD referral program works to bridge the gap between science and skin health via the professional-grade, clinically proven Tria Skin Perfecting Blue Light device.
Tria Beauty Spotlights New Laser Hair Removal Device and Clinical Data for Blue Light Acne Treatment Device at Prestigious 22nd World Congress of Dermatology Results Introduce Skin Perfecting Tria Blue Light Device's Safety and Efficacy for Treating Acne
Shining a new light on future-forward skincare, Tria Beauty, the pioneer of light-based skincare solutions and category leader for at-home hair removal, is unveiling new clinical study results supporting the safety and efficacy of their acne-clearing blue light device to the world's top dermatologists at the 22nd World Congress of Dermatology (WCD). This year's meeting is being held at Coex in Samsung-dong, Seoul, Korea, from May 24th to 29th.
Tria BEAUTY COMPLETES NEW FINANCINGS TOTALING $37 MILLION
Welcomes investors Morgan Stanley and Silicon Valley Bank, and new Board Members Mike Valentino and Ed Unkart
Today Tria Beauty announced the completion of $27 million in equity and $10 million in debt financing. Following its initial closing of $16 million in August 2010, Tria has secured $21 million in additional financing from existing and new investors Morgan Stanley Alternative Investment Partners and Silicon Valley Bank. The newly secured funds will support the continued growth of the company and global commercialization of its light-based skincare products.
TRIA BEAUTY ANNOUNCES KEY HIRES IN EUROPE AND U.S.
Light-based skin care solutions powerhouse continues sales and marketing expansion worldwide
Today Tria Beauty announced the hiring of Richard Glover as Vice President and General Manager of Europe and Danika Harrison as Vice President eCommerce and Direct Response. Mr. Glover was most recently Director of Consumer Marketing for Allergan, where he was responsible for the overall consumer marketing strategy for the Breast and Facial Aesthetics portfolio of products. Ms. Harrison joins Tria from Rosetta, the fastest growing, independent interactive marketing agency in the United States, where she most recently was a Partner in the Relationship Marketing group.
NAD REFERS ADVERTISING FROM VISS BEAUTY TO FTC FOR REVIEW
Company Declines to Participate in NAD Proceeding
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by VISS Beauty Inc., to the Federal Trade Commission and Food and Drug Administration for further review, following the company's refusal to participate in an NAD review.
Introducing the Newest Tria Hair Removal Laser
Next Generation Laser is Faster, Lighter and Easier to Use
There's a new beauty tool stepping into the limelight that is poised to make relics of razors, wax, depilatories and in-clinic treatments. Tria Beauty, the pioneer of light-based skincare solutions and category leader for at-home hair removal, unveils its latest innovation: the next generation Tria Hair Removal Laser.
Tria Beauty files lawsuits against maker of No!No! Hair Removal device and maker of Ansr: Beam Blue Light Acne Treatment device
Tria Beauty, Inc. ("Tria" or the "Company"), the leader in light-based at-home beauty solutions, today announced that it has filed lawsuits against Radiancy Inc. ("Radiancy") and Oregon Aesthetic Technologies, Inc. ("OAT") in the United States District Court for the Northern District of California. The lawsuits seek relief from Radiancy's and OAT's ongoing campaigns of false and misleading advertising and other unfair competitive practices related to their respective no!no! hair removal and ANSR:BEAM devices. The suits seek injunctions and damages in connection with their claims.
Canadian Beauty Gets Illuminated Tria Beauty's At-Home Devices Now Available to Canadian Consumers
A new set of lights is making Canadians marvel, and for once it's not the Northern Lights: its Tria Beauty's groundbreaking at-home light-based beauty solutions. Canada is the latest country (the lights are already illuminating the US, UK, Spain, Japan and Korea) to have its beauty solutions challenged by Tria Beauty, effectively rendering traditional hair removal and acne treatments obsolete.
Tria Beauty Expands Asia-Pacific Distribution Tria Laser Hair Removal System Launches in South Korea
Tria Beauty, the leader in light-based at-home beauty solutions, today announced it has begun selling in South Korea, its second country in the Asia-Pacific region after Japan. The company's Tria Laser Hair Removal System (LHRS) is now available to Korean consumers through its website at triabeauty.co.kr and additional sales channels are being evaluated with selective expansion expected later this year.
Tria Beauty's Tria Laser Hair Removal System Now Available at a Lower Price Point
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced a reduction in price for its celebrated Tria Laser Hair Removal System.
Get Your Glow On At The Tria Beauty Blue Lounge NYC Pop-Up Boutique Debuts New Tria Skin Perfecting System
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced the opening of the Tria Beauty Blue Lounge, a week-long beauty experience in New York City. The Blue Lounge celebrates the national launch of the Tria Skin Clarifying System, a total skincare system that is clinically proven to clear acne breakouts three times faster than any other leading acne treatment.
Tria BEAUTY Announces the Launch of the Tria Skin Perfecting System
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced the launch of the Tria Skin Perfecting System, a proprietary at-home skincare system clinically proven to clear breakouts faster and prevent future breakouts better than any other acne treatment available in stores, online or from a doctor's office.
Tria Laser Hair Removal System Now Available at Bloomingdales
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced distribution of its flagship product, Tria Laser Hair Removal System, at Bloomingdale's, America's only nationwide, full-line, upscale department store and a division of Macy's, Inc.
FDA Grants Permanent Hair Reduction Labeling For Tria Laser Hair Removal System
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced it received an additional over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for its flagship product, Tria Laser Hair Removal System (LHRS). The Tria laser is now FDA-cleared for permanent hair reduction, making it the first and only at-home hair removal device clinically proven to deliver permanent results.
Tria Beauty Announces FDA Skin Perfecting Blue Light Device Approved for At-Home Treatment of Acne
Tria Beauty, the leader in light-based therapeutic beauty devices, today announced it received over-the-counter (OTC) clearance from the United States Food and Drug Administration (FDA) for a hand-held blue light device designed for at-home use. The patented blue light technology is FDA-cleared for the treatment of mild to moderate inflammatory acne.
Tria Beauty Named One of "America's Hottest Brands" —Advertising Age Honours Tria Beauty
Tria Beauty, the leader in light-based aesthetic at-home technologies, was named one of "America's Hottest Brands" by Advertising Age in a special report that highlights the 50 most innovative and successful brands of the year.
Tria Beauty Announces New and Improved Laser Hair Removal System
Tria Beauty today announced the launch of a new version of the popular Tria Laser Hair Removal System that features upgraded software with a lower retail price than the previous model launched earlier this year.
Beauty Brings A List Hair Removal To the HBO®
Tria Beauty, the leader in at-home aesthetic devices, gave the gift of at-home laser hair removal to celebrities at the exclusive HBO Luxury Lounge in celebration of the 61st Annual Primetime Emmy Awards...
Tria Beauty Expands Distribution into Neiman Marcus - Premium Retailer to Offer Tria Laser
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through Neiman Marcus, one of the nation's premier luxury fashion and beauty retailers.
R. Couri Hay Creative Public Relations Issues Retraction for Spreading Misleading Information
Tria Beauty, the leader in at-home beauty devices, recently settled a suit in the Superior Court of California, Alameda County, against the New York City-based Phoenix Rising Laser hair removal center and R. Couri Hay Creative Public Relations, seeking to prevent communication of erroneous statements about the Tria Laser Hair Removal System.
Tria Beauty Takes Action Against Competitor for Spreading Misleading Information
Tria Beauty, the leader in at-home beauty devices, recently filed suit in the Superior Court of California, Alameda County, against the New York City-based Phoenix Rising Laser hair removal center and R. Couri Hay Creative Public Relations, ...
Tria Beauty Expands Management Team
Tria Beauty, the leader in light-based at-home beauty solutions, announced today that Dr. Lisa Parr has joined its management team as Vice President of Clinical, Regulatory & Quality Affairs...
Tria Laser Hair Removal System Debuts on "The Doctors"
Tria Beauty, the leader in at-home aesthetic devices, was featured in the May 8th episode of "The Doctors", the popular national daytime show that offers viewers a source of reliable and fascinating medical and health advice, dispensed by a distinguished panel of "on-call" professionals...
Tria Beauty Expands Global Distribution
Tria Beauty, the leader in at-home aesthetic devices, today announced the Japan launch of the Tria Laser Hair Removal System, its flagship product. The announcement represents a rebranding and product upgrade of the i-Epi, an early generation of the Tria laser that was originally launched in Japan in 2005...
American Women Weigh In on a Hairy Situation
Almost all (96%) American women shave unwanted hair on their legs, underarms and bikini line every week - with most (70%) doing so at least once and up to four times a week...
Tria Beauty Expands Retail Distribution - Tria Laser Hair Removal System Now Available at Nordstrom
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through Nordstrom, one of the nation's leading fashion specialty retailers...
Tria Beauty Announces New and Improved Tria Laser Hair Removal System
Tria Beauty today announced the launch of a new Tria Laser Hair Removal System that is faster and at a lower retail price than the original model launched last year...
Hollywood Insiders Love Tria Laser Hair Removal System
Behind the scenes on some of television's most popular shows, makeup artists are using Tria Laser Hair Removal System to obtain in-office results on-set...
Tria Beauty Expands Retail Availability
Tria Beauty, the leader in at-home aesthetic devices, today announced distribution through QVC, one of the largest multimedia retailers in the world...
Tria Beauty Awarded Second Eye-Safety Patent
RIA Beauty, the leader in clinically proven at-home aesthetic technologies, announced the company recently received a new eye-safety patent, entitled "Eye-safe Dermatologic Treatment Apparatus," Patent #7,452,356...
WWD Beauty Biz Names Tria Laser the Prestige Skin Care Breakthrough Product of 2008
Tria Beauty, a leader in light-based therapeutic beauty products, announced Tria Laser Hair Removal System was named the Prestige Skin Care Breakthrough Product of the Year at the sixth annual WWD Beauty Biz awards on December 11, 2008...
Education Is Key In Choosing the Best At-Home Beauty Devices
Allure Magazine Names Tria Laser Hair Removal System a Do-It-Yourself "Bright Idea." The at-home beauty tool category has seen significant growth in 2008, with a number of devices launching in the marketplace...
At-Home Beauty Devices Drive Industry Excitement
The most dynamic trend for the beauty industry in 2008 has been the emergence of at-home or do-it-yourself (DIY) tools...
Spectragenics Announces $30M in New Funding — Changes Name to Tria Beauty
SpectraGenics, Inc., a leader in light-based therapeutic beauty products, today announced the completion of...
Tria Personal Laser Hair Removal System Now Available at Aesthetic Physician Offices
First FDA-Cleared Hand-Held Laser For Hair Removal Enters Thriving At-Home Beauty Device Industry...