
DECEMBER 11, 2008; NEW YORK CITY
Women's Wear Daily and WWD Beauty Biz, known as the voices of authority for the fashion, beauty and retail industries, named the TRIA Laser Hair Removal System the Prestige Skin Care Breakthrough Product of the Year at the sixth annual WWD Beauty Biz Awards. TRIA was honored with this award for receiving the "biggest kudos" of all at-home devices this year from retailers. Read the full article >
"TRIA has consumers migrating from dermatologists' offices and spas to the privacy of their bathrooms for services that were previously only performed by professionals."
- Jenny Fine, WWD Beauty Biz Beauty Editor
"The TRIA Laser is easy and effective. My customers want something that really works."
- Pat Saxby, Bergdorf Goodman
"You cannot stop a field-changing technology. You have to embrace it."
- Dr. Eric F. Bernstein, MD, Dermatologist & World-Renowned Laser Specialist

DECEMBER 2008 ISSUE
The space-age laser and light machines that dermatologists use to obliterate wrinkles, acne, and unwanted hair have been shrunken and simplified -- and they're coming to a bathroom near you. By Laurel Naversen Geraghty
One home hair-removal laser has shown a 70 percent reduction in fuzz after two treatments.
LASER HAIR REMOVAL
By heating and destroying hair follicles, IPL and lasers enable dermatologists to wipe out 50 to 80 percent of hair in about six treatments, and they prevent most of it from returning with maintenance sessions.
AT HOME
The white coats are impressed by new home hair-removal systems for one key reason: They have been proven to work, according to research published in peer-reviewed medical journals. Two of the most promising devices are the TRIA (a laser that costs $995) and the Silk'n (a pulsed-light machine for $800). The gun-shaped gadgets are designed to be used only on the body, take about two weeks to begin working (you zap your skin in a grid like pattern and wait for hair to fall out from the root), and can eliminate a significant amount of fuzz. (TRIA has shown a 70 percent reduction in hair after two treatments; Silk'n gives a 45 to 75 percent reduction after three treatments)...

The TRIA laser is now amongst the 'Best of Beauty'. The 2008 Allure Editors' Choice Awards honor the brightest in the world of beauty.
The Beauty Breakthrough Award singles out the products that set new standards in innovation — find out why the TRIA Personal Laser Hair Removal System was voted as one of the best in beauty!
Discover for yourself the latest beauty breakthrough.